SEOTops

Search engines are becoming more and more intelligent. It was quite an easy thing to play tricks on search engines with a simple meta keywords tag in the past (remember the !!!!!!AAAA thing?) but search engines have now a much deeper enhanced understanding of the contents of a web page. To say, Yahoo! has published patent applications that provides us with an insight of how Yahoo! search engine finds, analyses and evaluates keyword phrases in the contents of the web pages. What is it all about? The patent application explains how Yahoo! search engine spider explores web pages to find related keyword phrases. Yahoo breaks the content of web pages down into several possible phrases and matches them with a special kind of a content dictionary. The patent application also has got a lot of explanation about how Yahoo might work with the gathered information. It indicates that Yahoo tries to rather understand concepts than just separate, single words. For example, someone looking for a query like “george bush” isn’t just searching for web pages that have words “George” and “Bush”. So, if a page contains the phrase “george bush” along with some related keywords such as “president” or “white house” then it is more likely a match for a search for “george bush” than a web page that has a story about a boy named George that was playing his toys by a huge flower-bed with a bush of roses.

So, overall, considering the breakthrough in the search engine technology introduced by Yahoo! it seems to be more reasonable and logical to keep the related keywords somehow closer together on a page to make it easier for search engines to find the relation between them and mark the content as relevant to your page.