Nabs|November 7, 2008|9

What happened to Google-Yahoo marriage?

Back in June 2008, Yahoo and Google have planned for an online advertising marriage. This was an attempt initiated by Yahoo as a tactic to keep away from the grasp of Microsoft. 

But as per the latest news from the number 1 and 2 search engines, this marriage is now dead. Even when they walk away from this agreement, Google agrees to the fact that, this association will be beneficial to the parties involved, in online advertising. Yahoo will be able to show more ads for the queries which generate no advertisement in the current scenario. News ads will be highly useful for the users as well as advertisers. This will be valuable for the publishers as well. 

In June, when they decided to have a join venture, they announced that the implementation will be done after four months and by this time, they expected to receive green signal for the launch. After this period, Google is now moving away from Yahoo without trying to face the legal issues. They abandoned the agreement altogether. On the other hand, when Microsoft offered shares to Yahoo in the beginning, they denied this, going after Google.  As per Google, their success lies on what they offer to customers, their products and features.

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  • http://cleverhound.com/ faye

    I followed that story here: http://cleverhound.com/where-will-yang-take-yahoo-now.htm

    Yang keeps his fingers crossed.

  • Review blog

    Maybe they’re better off going their separate ways.

  • http://www.freewareupdater.com Freewareking

    ^I also feel the same way. Its nice to have some options along the way.Binding the two giants will perhaps give consumers little choices to make.

  • http://eknol.blogspot.com/ Blogging In Web 2.0 Beta

    Its Good to be separate Because competition bring more better services and income.
    Its Great Dear I got your blog Interesting And found many interesting articles for my blogging help.Keep it Up

  • busbyseotest!

    clever tactics from yahoo :) and i guess, Google never need it

  • http://www.iblogzone.com ditesco

    I for one agree to the fact that their marriage ended up in a divorce (if it ever was a marriage:). I think at the long run, it will benefit users and publishers like us, in particular when it relates to MMO and quality searches. Yahoo, in my view had two failed attempts. One refusing MS offer and now the failed agreement with google. Will they revamp with something better than AdSense? Will they re-approach MS for a deal. Who knows. That all remains to be seen.

  • http://brooksmoney.wordpress.com/ Alex Brooks

    Interesting article,I belive their better off starting apart and agisent each other.

  • http://www.erkoo.com K Holland

    I’m wondering if this is an anti-trust issue. You have to think the Feds are starting to breathe down Google’s neck and whispering the word Monopoly. Google may have to be careful on the acquisitions/mergers they make from here on out..they will stick out like a sore thumb because they are so big.

    Remember what Microsoft went through several years ago?

  • Ben Anderson WT

    It’s best that they keep separated. The more players around, the more ideas and benefits we can get.