Two queries to link sponsors by Google
A recent patent application from Google describes the way they make use of previous query for influencing the advertisements that pop up during a search.
The patent describes the ways in which the search engine decides the relation between a current and previous query. This is used to determine whether they should encourage ads that support both queries.
The patent clearly describes the way they expand the search query for matching with various advertising keywords. This happens when there is no previous query from the searcher. In such a case, the search engine will look for related words and will perform query broadening.
Ads are shown mostly based on the words which relates to the particular query. This is obtained through getting information through clustering tools and various other systems.
This patent describes how search results could be expanded through a web search. This indicates the instance during which there are no results for any query entered by the user. Google will also look at various overlapping words in those queries which happened during the search, for displaying results to users. Previous queries in this way will relate to the sponsored links which are highlighted on the top of the pages which are shown as results.
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Tags: ads, advertisements, Google, highlighted, Keywords, Links, pages, patent, queries, query, results, search, sponsored, systems, words
Seems nice. But the post would be more perfect if you leave a link to the resource!
Thanks and nice day!
Google has tried to combine search history to customize user’s results earlier as well. There was a hue and cry made by privacy enthusiasts
I think linking two queries would be better because it is likely to improve search results as well as ads served.
Will advertisers be given a choice to opt out of this ‘two query linked ads’ is yet to be seen!!
I think it helps user a lot better.
This is good for both, users as well as advertisers.
Advertisers actually want to show their ads to interested people only. There is no sense of showing ads to not interested public. And users also want to see ads of their interest only.
If you can target your group, it will be better value for money, as is the same with offline marketing. It’s better to give away free promotional products to people interesting of your products than just to everybody, sure you will get exposure, but you need to think about ROI.