SEOTops

Search engine optimization is the key element which draws traffic to any website hosted in internet. Hence it is mandatory that you should be clear about how to highlight and how to discard portions of your website to get redirection from search engines.  

When you put a page on the website, you must know how to ignore those parts which you don’t want an indexing from the search engine. This includes information which is not unique to the particular site including site navigation, notification of copyrights and site links.  

For this, you can include a no recall tag in the HTML. This is done by using a < div class = “robots=noindex”> tag around the pages such as advertisement. When search engine gets a word for query which is present in this tagged section, it will not recall it as a result for the query. At the same time, if the same word is present in any other section of the same page and is not included in the no-recall tag, the search engine will direct query result to it. The elements which have the no-recall tag will be considered for relevancy analysis and spam test by the search engine using its various evaluation methods.

Time has come for SEO marketers to broaden their horizon in terms of areas of their interests. A technically sound computer programmer or a developer can mould himself or herself to be a good SEO marketer. At the same time, can a good SEO marketer be molded to a good developer? Debating puzzle, it could be; but a thoughtful one for sure. 

While accepting the fact that content holds the fort of a website, it should never be an under estimated fact the quality and composition of the website attributes immensely in preparing your site to be the best in the business. A poorly structured website could very well turn your SEO objectives down and this is the time for SEO marketers to peep into some tech stuffs that would accelerate their desires. 

A reasonable understanding of the foundation laying soft wares of the website on which the content has been included is absolutely essential. This does not imply that one need to get around the tech stuffing codes of programming, but the awareness of the coding structure that would yield best results should be attained. Reasons are not far away to find for why the ever so cornered coders got the business crookedness to hatch the trap of SEO market place. 

Initiating a website is not all that difficult. It is never easy to popularize a website through the support and assistance from website traffic. When you expect to have people crowding at your website, you always have to be conscious about the changes happening in the SEO world as well. You always have to be updated with the hot news of the SEO market to ensure your victory over your competitors.  

Is SEO marketing the only method for obtaining traffic? No. There are various other methods which also have a better effect on the website traffic. Still this percentage is negligible, which again takes your concentration towards SEO marketing. Then, why again do people lose their visitors at times? It is because of their inefficiency to understand the market and the needs of the people.  

Google is a highly ranked search engine. Most of people reach webpage through Google. So, never miss your luck with Google. Along with this, monitor the performance of other search engines and your focus will fall on Yahoo and MSN. They too will be able to have a greater impact on the number of people visiting your website. Never opine that you will not get traffic in Yahoo when you concentrate on Google.

Once when you have plunged into the ring powered with a solid process driven attitude and armed with SEO techniques rest assured you can shelf your worries about acquiring a true blue post. Are you however sure you can stand your ground withstanding the meandering spiders against the surmounting tirade at hand? Do not compromise with quality and relevance thus focusing on building a rock hard SEO defense rather than diluting matters by opting for quantity and volume.

Concentrating on a specific page with relevant, limited and high strung data can be sufficient to set your website aside from competition. Attaining a deserving position in SERPs by optimizing your website among rampant competition is difficult enough. However, consolidating it to rise even higher on the rung, changing course to adapt to the changing weather is even tougher.

Firstly aim for gaining the trust of the crawlers so that they spider your site at regular intervals. Taking a critical look at the quality and quantity of information of your website is a very essential process. The intertwining web pages hold the key to presenting a much sought after united front to the visiting onlookers. Build links carefully choosing the rhythm focusing on lesser number and higher rank. Incoming traffic is ensured resulting in higher hit counts when your pages find the wavelength of the browsers and hence they invest their most precious, time, by being with your website.

The very common sense speaks that the listing of your website on the 1st page of SERP gets a distinct advantage over the others in brand promotion or direct/ indirect sales. The situation becomes even worse when we listen that the recent survey shows that 68% visitors hardly bother to visit the subsequent pages, when they perform any search activity. On the other hand, this has again become evident from ComScore research, a Global Internet Information Provider, that Google is ahead significantly from the search engines, as the preferred choice of the visitors.

This is also revealed that Google focuses much more on quality links than the others. The continuous passion for innovation has helped Google to forge ahead. The example of their constant endeavor towards providing improvising search experience to the users have always been found in several stages and the dynamism is even revealed from the fact that they have even changed the favicon off late. Please note that the phenomenal concept of localized search engine had been launched by Google, who had initiated the same with a geographic search box with the famous mapping features. However, as the scope of merger between Yahoo and MSN have become a dream by now, Google remains the indisputable leader today and it will certainly maintain its No.1 position for a considerable length of time to come.

Now, what should be the impact of the culminating effect of the facts provided above? Perhaps, it once again reinforces the need for the webmasters and website owners to optimize their websites keeping Google primarily in mind. The real life synergies show that the leader is always surrounded by several appeasers for his clout. So, other search engines have to pay homage to Google for their own survival and your Google orientation will earn the befitting honor from others when Google enhances your rank.

The immense popularity of fast food has spelt its cast significantly in different spheres of life. Today people primarily look for short term gain and even want to invest in the share market, which can be prudent in giving him an immediate return and hardly bother for a planned way, which may earn much more yield in longer duration. Likewise, SEO has become more of a crash job or damage control, rather than a systematic planning in most of the cases. As a rule of the software industry is that cost of changes become too high when you start changing after launch of a product or even of your website. So, we suggest you to develop a SEO blueprint in the beginning itself, so that your entire route becomes smooth and yields you in the long term.

SEO Blue print primarily formulates a strategy of application of various SEO techniques in various phases in your website with detailed description of tasks, monitoring and control. A proper SEO blue print will also allow you to clearly measure the success, failure and deviation in tangible terms and will keep provision for control at every step. Mostly people start ignoring a lot of issues, which don’t come under the direct notice of people like URL names or the proper organization of files and folders in the web server, which also affect your ranking to a great extent.

Here are some steps to go

1) Competition analysis
2) Content Development Strategy
3) Website Strategy
4) Meta tags and keyword application
5) URL Naming plan
6) Link Strategy
7) Marketing Strategy
A Detailed Action Plan
9) Deviation and Monitoring strategies
10) Return on Investment (ROI) Analysis

Remember Web solution also falls under the realm of software development, which envisages the need of implementation of all steps of software project management.

When most of the conventional techniques fail to yield the desired result, people have been found to adopt various unconventional procedures out of desperation. History repeats itself and the web world is no exception. At the initial stage people used to draw traffic simply by placing links in different sites and directories. The overwhelming popularity of Internet have lured most of the companies to develop and propagate through their web presence, which has generated huge traffic on the web, which in turn has prompted the webmasters of various websites to monitor even the bulk of inbound voluntary links. So, if a website owner finds his website in the higher rung of the ladder, he has started demanding a good amount of money even for placing a link of a site, who normally belong to a lower rung.

How can a website get a higher rank in the search results? In one word the answer lies in the incoming traffic or hit count. Why a new website wants to display a link in his site? The answer is very simple. As the chance of highlighting their products and services become much higher, they place advertisement of any nature in a high traffic bound website, based on the simple probability theory. The nature of business follows a similar pattern, where the most lucrative position always demands a prime price for displaying advertisements. Airports, railway stations, bus stops have always been the prime places for advertising over the ages due to their attractive millions gawking at them per minute. Similarly, a website, which can draw a sustainable amount of visitors, will surely charge a premium price for advertisements or links as it is capable of diverging traffic to your website.

In the web world, we must understand that even if a website ranks high, it not necessarily means that all the pages of the website are equally attractive to the visitors. Say the railway reservation site will a get a good amount of visitors when they ask for inputs of journey and even on the search result pages, but they don’t get that kind of visitors in the About Us page, or where they furnish their financial results or lectures. As the rule of the nature people visit a railway website to find out the desired train and for the booking process, but they are hardly interested in knowing who is running the railways, which interests only a particular segment of the crowd. So, when you are buying links, you need to ensure on which page your link is placed without going by the glamour of the page rank of the domain name or the home page of the website.

If you go through Internet, you will find many companies there selling links and they also assure links from good domains and pages. It’s better if you can find the list before registering for their services, so that you become an informed buyer, lest you never have to feel that you are cheated!

Pay Per Click or PPC is a very common phenomena in SEO since its inception. The concept goes like this: advertisers will display your links in various participating websites and the payment will be made to the site owners based on the actual clicks on the advertisements. Google Adsense or Yahoo are the leaders, that work based on the same philosophy. The unimaginable improvisation in the technology front and an accurate integration of techniques and procedures has made it possible to display only the relevant advertisements in the targeted website. There are even some websites, who rotate the banner advertisements and each click by the users entitles the users to earn. This is an example of aggressive advertisement, where inbound links are almost assured.

The concept of Pay per click is very similar to the traditional advertisement techniques, by which we can notice billboards and hoardings in various public places to draw attention of ongoing people at large. In case of physical advertisements at the cross roads on large billboards it is completely open to all kinds of people, whereas content based links place advertisements depending upon the content of the site, which enables an initial labeling as the target audiences are filtrated. The leading advertisement companies organize the display of advertisements not only based on the content, but they also try to build a harmony between the relevance of the advertisements and the main nature of business of the targeted website. The more the filtration, the more the chance of penetration, which in turn increases the probability of conversion, which is the ultimate goal of any website.

The advantage of a PPC is that the advertiser does not have to pay money until the visitors click on the links and one click means one traffic to the website! Most importantly, in this case you get more of willing visitors than generic ones. PPC is generally used by companies for a sudden boost in their website traffic, thus enabling them a higher rung in the ladder of search engines. History witnesses that people have also participated in various PPC campaigns even to boost up their sales. Any search engine can ignore the number of inbound links, but who can deny the website, which can attract a considerable amount of traffic? After all even search engines also have to survive in this competitive age!

If you start delving into the history of search engine optimization and its paradigm, you will find keywords have always played a vital role in search activities as well as bringing visitors to your website. As soon as the concept had been brought to the broad day light, people started stuffing keywords here and there in the website and in some cases even people have adopted the unethical way of camouflaging keywords unnecessarily. It has been also noticed that people have tried to hide keywords under the shade of images or even plain text of the website.

We tend to forget that search engine crawlers have improvised much today by the application of robots and any anomaly or exceptional behavior for any website can not escape the eyes of the spiders and crawlers. So, the search engine has taken no time to identifying such websites and some of them have been even panelized. Now what to do? On one hand keyword stuffing helps in ranking and visibility, on the other hand stuffing may even award a penalty.

We have got very clear cut suggestion over here to address the keywords issues. You need to first prepare your content for your sales activity. Once you have framed the initial content, now research the keywords for each of them. We hardly believe in the concept of segmentation of keywords like primary, secondary, tertiary etc, though many SEO companies and consultants emphasize on such divisions. You need to find out the main sales jargons from your content and perform the research activities accordingly. We insist NOT to increase the keyword density just for the sake of keyword stuffing. Rather use the keywords proportionately, which never distorts the meaning or objective of the content. Be very careful and nitty-gritty like spelling errors annoys the crawlers just like the normal visitors at your site.

Never try to hide keywords behind as crawlers and spiders are intelligent enough and even look at the HTML codes, before sending their observation to the search engine databases. Rather you can use the keywords in title tags and Meta Tags. Usage of keywords in H1, H2 etc. are NOT mandatory. You can also use the keywords intelligently in ALT Tags.

Finally we want to repeat, never underestimate the intelligence of crawlers and spiders. Don’t be too artificial, rather normal attitude of yours will help you in ranking!