The webmaster tools of Google have been absolutely helpful in determining the crawl rate of your web sites. The customizable options presented by the web master tools of Google, helped the users to increase the crawling rates of their web sites which in turn, provided supreme assistance in getting high approachability and accessibility of web sites by different search engines.

  But, there were some recent reports and postings from various users around the globe that those customizable options were not optimally working. The easiest way to do it was after signing into the web master tools of Google, after clicking on the “setting” tab, desirable options to increase or decrease the crawl rates can be selected.
 
      Users reported that, this option was not accessible for them from the web master tools. Some had the concern about the minimal functionality of web master tools which dint enable them to fix the rate to a desirable value. Some other felt that they only had the option to drop down the crawl rate value, which is obviously, a contradiction to the basic principle.

   Google has come up with answers saying that, the users won’t be able to up the rate if their servers do not support that rate. The answers were sensible as Google said that they have assigned appropriate crawl rate to the sites which can be supported by respective servers.

A recent patent from Yahoo describes in detail how people or users can help in the crawling of web pages. This patent is known as the automatically fetching patent and will come up with details of how a user or site interaction could be used to help the search engine crawling program.

The activities which are involved and addressed include the webmaster training the crawler of how to find out the pages which are indexed in their website. A human reviewer is teaching the crawler of how to find out the pages. The content subscriber will show the crawling program, the information that would be subscribed to and updates will be sending about it.

As per this patent, the search engine will allow people to teach the web crawling program. This will help in the navigation of pages of the website. This will be particularly more useful in accessing web pages which have java script links and those pages which are accessible only through various selections. Pages which are accessible through inputting text into forms can also be navigated with the help of this patent implementation.

The patent find application when search engines find difficulties in crawling pages which could be due to java script links.

For those webmasters who are trying to make their website social, will now get Google Friend Connect in a beta version. The recent post regarding this reveals that, this service will help webmasters to include social features in their websites. This will be possible with some simple copy of code, without having to perform advanced coding or other technical knowledge.

Many people want to socialize with the help of internet. For them, Friend Connect will provide the facility to simply sign in, create a customized profile after which look for those individuals who have the same interests. People will not have to go for creating a new account, since this service is built in a fashion that, users will be able to use the username and password provided in Google, Yahoo and AOL. Users could otherwise create a new profile or import one if they have set up one in social networks like Plaxo or Orkut.

The main goal of Friend Connect is to help in an open and social web. People will get an instant chance to interact with one another on the websites which they wished to visit for long. The developers of this community expect other webmasters to use this in their websites, thereby encouraging more and more user interaction in the web.

It’s almost as though Google has done a full circle by not permitting beer adwords. Now this may come as a surprise to many because Google has always held its own and barred such advertisements, and all of a sudden there’s a huge change which stands to benefit many and is at the same time quite an interesting proposition.

Google’s stance on this matter is that they evaluate keywords and adwords continuously and make changes that are suitable and stand to be profitable. So now beer, wine and champagne get to see the white flag and Google says the decision to allow such advertisements stems from the fact that since such products are intended for sale and consumption by adults, they can be bought into the realm of mainstream by simply using a non – family safe status alongside.

One way of looking at the whole thing is that Google is trying to earn more through ad revenues during these difficult financial times. So in reality alcohol ads are no longer a taboo, so one is obviously left wondering what else will enter the boundaries of safety I the days to come. Whichever way, the alcohol ads are certainly welcome and make things easier for many webmasters and SEO experts.

With Yahoo being such a big name, the announcement of Yahoo Buzz had at that time created quite a stir. So much so, that people showed great enthusiasm to get involved with the hopes of being featured in the Yahoo.com page. However, in the beta stages things were allowed in minimalistic proportions and very few people actually got featured. What perplexed webmasters and SEO gurus was the fact that it was difficult to determine what one needed to do in order to be featured in the top page because that automatically results in many new visitors, it’s obviously an SEO dream come true. Very often sites that managed to get a few Buzz’s didn’t really feature and top stories that did not reflect much buzz statistics. The method of picking top stories was being carried out by human editors so it didn’t matter even if your content was highly buzzed.

Furthermore it has been noticed that most featured notes were Yahoo related, and of the huge number of non Yahoo stories listed, only about 5 made it to the front page. So, you may already be wondering, what are your chances? Well, as of now no one really knows because the algorithms regarding decision making are not known.

When you’re an online person, there’s many times you choose to open a site and realise that there’s a warning saying that the particular site in question could harm your computer. What do you do? Most likely, you pay attention and don’t open the site ad keep searching further because you don’t want to bring on additional trouble, the results could be drastic. For a webmaster this can be a disturbing experience because what if you think you’re on the right track and Google still tags you as harmful? However, now there is a solution, your SEO efforts need not go in vain. Google has made public an explanation that allows SEO enthusiasts and webmasters to know why they are being blacklisted.

It explains how Google users’ scanners to determine what is harmful content and considers worms, viruses, spyware, and various types of malware. If the scanners detect a compromised page, such a warning is added. Such warnings can have negative effects in regards to referrals. Te worst being, Google doesn’t send out any messages before they place such negative warnings. However, you can fix these problems with the help of Google’s guidelines and this will take care of your SEO worries.

When you choose to be a webmaster, it’s important to know what sort of traffic you want to attract. You can start out with a specific niche that eventually is accepted by a large group of people who believe in your cause. As such, you’ll have to work towards increasing readership within a certain group of people. For example, if you want to discuss weight loss, you’ll eventually realize that most people searching for related keywords are usually people who need such a service. So, this in a way guarantees that you enter a sphere that’s already populated but his room for more.

Do remember, though that this is still a generic approach and a lot of people searching for weight loss related information may not be redirected to your site. On the other hand if you discussed American recession in very layman terms explain to people what this means in terms of tax benefits, unemployment benefits and other matters of equal importance, there’ll be a lot more people looking for that information right this moment. This is the importance of title selection, the niche you chose to work with and the keywords that guarantee that people really are looking for the information you offer.

The introduction of new cloud storage from Parascale is latest news in the webmaster field. The data as per this is not kept on the physical devices; instead internet is used to store the details.  

Company has already announced the storage of data on a high security system. The central control servers with metadata only have access to the network nodes. There is no human interference in the network in a virtual mode. Operations can be performed without the need for a peer confirmation.  

Cloud can be upgraded according to the requirements of the clients. The software from parascale can be used to bring together the servers from various vendors together.  

Only a limited number of clients are allowed access for this storage. The data can be loaded on Linux as well as Windows server, including old servers as well.   

The cost of having this cloud storage is very less and there is no additional cost for the bandwidth provided for customers. This will make it convenient for the clients as compared to their competitors using other modes of storage facilities. Service providers can go for this storage without having to go for technology changes to have this storage facility with them.  

When search engines are trying to improve their customer base, a recent study from the webmaster forums showed that most of the people have no proper knowledge about social networking. When this is considered as a world of social networking, the surveys conducted among the people of various countries showed that, they even didn’t know what a social networking site was, though they were aware of email and internet. 

Some of the people were extremely cautious of the social networking site and used some of the leading provided by the webmaster giants. At the same time, many had started losing interest in the SEO marketing and social networking. They were interested in the social networking in the past, but gradually started losing interest in the same. 

The recent news is a shock to the SEO world when the people show least attraction to social marketing.  The reasons from various countries are different. Some people have no access to computers, while others can’t get an internet connection. Yet there are some countries where people don’t show much attention to what is happening in the world of seo marketing.  The only assurance here is that, there is a good percentage looking forward to the world of social networking with curiosity to know the updates there.

The search engines like Google have been continuously harping on local searches, which allow them to be more interactive and pertinent to the visitors. If we closely follow google.com gets automatically redirected to Google.co.in, when a search is performed from the country India. Google simply reads the IP address and finds the region of the user to generate a locale result set.

This localization of search is done typically by clustered data and web pages, which Google store in its database. It’s easier said than done. The complexity arises when the webmaster is to optimize the website. Washington is the name of a state as well as a city. There are several departmental stores which embeds the name Washington in one way or the other. You may find even a casino named as Washington! So, the obvious question which Washington should get the priority when it is searched in Google? Google has partially simplified this by implementing the logic that it will display result as per the IP address, which means it finds the IP address which is local to Washington city, it will prioritize the local set of results. The problem comes, when the search action is performed from an unbiased area, say India. As per rule, Google abides by the ranking system and SERP rules of all the websites which match Washington. So, in one statement, local gets the preference followed by the generic ones, in case both are available, else the search becomes generic.

The multi-lingual system has made the situation even worse. Even today, every word of different languages can not be completed translated and even Google or any other search engine in that context could not enrich their vocabulary up to that desired level, so that everything gets properly translated. Moreover most of the local languages have got different versions and set of vocabularies. If a webmaster needs to consider so many complexities, he will be completely lost. We have got a very generic solution for you.

If you want your website should get a preference as per local searches, speak of the place properly, where you are located at. If you use different languages, go for generic translation. Try to avoid the lesser used versions or cryptic words while translating to other languages. Again follow basic rules of SEO. Remember even if your website is localized, you launch the website for the world at large.