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When working with Google, you might have noted that it is possible to use Google as a country specific browser rather than a global one. When the searchers perform searching from different countries, for the same query word, the results displayed to the users will be different.

A recent patent granted to Google shows that search engine tries to associate web pages from various country locations with the queries made from those areas. The method will effectively bias the information in a way that results will be based upon the preferred country location of the searcher.

The preferred country in this context could be the country in which the searcher resides or a country which he is interested in or acceptable for him. Google has always tried to follow this and they have been using latest techniques and methods to develop their theory of working with this patent.

Google uses a search biaser tool which will help the search engine in determining the areas which are of interest to the searcher. The location of the searcher based up on the country location ie. IP address will be used for the working of this tool. The use of log files obtained from the Google toolbar will also help the search engine in displaying information through this country preference method.

Google has always been trying to get something different that makes browsing a different experience with their engine. A recent update from their side is the patent the company had obtained on universal search.

As per the new patent, visitors will be able to get search results coming from different categories. This includes various areas such as news, images, ads and web pages, when they type the word for searching. 

There are various advantages of this universal search concept. The most important one is the improved search experience felt by the searchers. They need not have to worry about obtaining results from various categories. 

Before the launch of this patent, users continued to use the default search results, without using the category tab provided by the search engine. This has always limited the chances provided by the company for the users. 

In this new concept, Google maintains different databases for various categories. When a query word comes, the engine searches for relevant information in each of the databases. This will be ranked. This rank is then used for comparison to know the relevance of the information. Finally the data will be shown back to the users. Through such an advanced indexing, users will be able to get details from the most relevant categories, rather than looking for this in the results displayed

Google has obtained the patent for the phrase based indexing. This will explore the various documents present in the internet and will find out the frequency with which the same phrase is appearing on the same documents. This will be marked as related by the search engine.

Once this kind of relation marking is done with, clustering will be used to take a decision about the pages that are to be shown in the search results. This will be based on the order of the phrases included in a query by the search engine. It will also depend on the phrases which are closely connected to those particular phrases which are being queried.

So, the order of the pages and the results to be shown in that particular order can be decided using clustering. The system actually looks for the count of the documents which have related phrases, while this clustering is being made use of.

As a result of this kind of searching, we will be looking for the most popular web pages. In fact, the most popular will be returned first and this will also take into consideration, the size of the clusters which are being referred to.

Search engines rank web pages from among a great collection of pages and this is an automated process. It never means that, search engines are not giving importance to people while showing the relevant results of a particular search. Some people will be satisfied with the way the search engines are coming back with results for their query. At times, some people might feel that the result is not relevant to their query.

Instead of using quality reviewers for a fully automated search, Yahoo uses the information they collect from the behavior of the users. They try to learn how the searchers are using the pages they obtain from queries. When specific query results are displayed to the users, they tend to choose some and this information is compared by Yahoo. In this simple manner, they will be able to make use of the knowledge and interest of the users while they rank the pages for query results.

Such a ranking will even include the knowledge and education level of the people who are making queries. When the ranking of the user is used by search engines, this influences the rating of the search results as well. The quality of the reviews has a great influence on this type of ranking. 

Once when you have plunged into the ring powered with a solid process driven attitude and armed with SEO techniques rest assured you can shelf your worries about acquiring a true blue post. Are you however sure you can stand your ground withstanding the meandering spiders against the surmounting tirade at hand? Do not compromise with quality and relevance thus focusing on building a rock hard SEO defense rather than diluting matters by opting for quantity and volume.

Concentrating on a specific page with relevant, limited and high strung data can be sufficient to set your website aside from competition. Attaining a deserving position in SERPs by optimizing your website among rampant competition is difficult enough. However, consolidating it to rise even higher on the rung, changing course to adapt to the changing weather is even tougher.

Firstly aim for gaining the trust of the crawlers so that they spider your site at regular intervals. Taking a critical look at the quality and quantity of information of your website is a very essential process. The intertwining web pages hold the key to presenting a much sought after united front to the visiting onlookers. Build links carefully choosing the rhythm focusing on lesser number and higher rank. Incoming traffic is ensured resulting in higher hit counts when your pages find the wavelength of the browsers and hence they invest their most precious, time, by being with your website.