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Posts Tagged ‘traffic’

The Twitter Experiment

Twitter Stats

Lately I have been experimenting with Twitter as there is alot of buzz surrounding the social site, so I decided to do an experiment just to see how much traffic twitter can deliver and is it worth it? Well I decided to do this experiment on this current blog for 1 month this was between April 14th 08 - May 14th 08. As you can see from the stats above twitter had been sending around 120 uniques a day which is ok. I have been carefully tracking these visitors and although I cant track how many people are personally bookmarking the site I can track my subscribers. So since I started this I have got a few extra subscribers than normal daily. But if you take a look at the bounce rate from twitter it is extrodinarily high with alot of people staying on the blog for less than 1 min. Therefore from this experiment I have learnt that although twitter has the potential to send alot of traffic how much of this is actually worth it? Ok it may be because of the fact that most people on twitter dont know what SEO is and I may have been targetting the wrong audience but I feel for most online businesses or blogs looking to bring in targetted traffic twitter is not the way to go.

Feel free to leave comments of your twitter traffic and if it has been succesful to your niche. One great thing about twitter though is the communications you can have with people and you can learn alot and obtain a lot of knowledge so just participating and speaking to a wide variety of people can give you a great headstart.

Quality and Retention

When you board a bandwagon of the Internet, you focus primarily upon two things - Quality and Retention. Quality indicates the filtration of traffic and Retention means your capability of retaining the skimming audience.

Your Billboard on the road crossing is visible to all sorts of visitors and in most cases the major chunk is beyond your target sector. Internet has been able to segregate the traffic to a great extent. A mid aged professional looking for Income tax saving options hardly bothers look at the gift shop, which sells a diamond pendant. The concept of filtration of traffic is partially done by the Internet users themselves, where they search based on certain keywords. This is also very apparent that a visitor looking for a particular product will hardly restrain himself in clicking on the 1st result displayed by the search engines, rather they will surely click on several websites to exercise their options.

Natural search engine results can bring a phenomenon change in your business, but not necessarily you need to occupy the number one position, because your filtered target audience will find you even if your position is slightly lower in the ladder.

Once you draw the attention of sustainable amount of visitors, your prime focus should be on retention. A normal visitor will allow hardly any time for your sales; rather your dramatic appearance should be able to catch his eyes instantly. If he finds attraction, then only he will be ready to spend a few more seconds, thus enabling you with the opportunity of retaining him slowly but inevitably.

The flowery marketing jargons fail to raise impact of the visitor any more, as people are aware of glimpse and glitter of the companies in this competitive age. Remember people hardly trust you and the visitors have become informed buyers in most cases. So, what you need to do? You need to focus on the features, which will precisely narrate how the product helps them, rather than furnishing your credential. If a visitor finds the requisite features, which help him out, then only he will be interested to know more about you and your portfolio.

You should define the tracks properly so that your quality visitors feel inquisitive about your entire product range and mainly on how your product is more suitable than the others. This is also true that whenever a company launches a product, the brand promotion technique emphasizes on the differences/ specializations in comparison with other products of similar nature. The content of the website should be able to portray them in a precise manner. A systematic presentation always becomes decent. Take the advantage of the technology and make the content appealing to the visitor.

Remember getting traffic is difficult, so never show the luxury of loosing them after getting them to visit you, moreover if the visitor becomes impatient or it raises his eyebrows, he may not come back again, as the first impression really matters.

SMO and SEM – the favorite options of SEO engineers.

Search Engine Optimization, simply put, is about hitting the bull’s eye, which means to be the top ranker in the list generated by search engine results and achieve top precedence on the recognition lists among the web visitors. SEO or search engine optimization is the utilization of specific keywords configured on the site in a way that they will be very easily found, read as well as indexed by search engines in a manner that they will impel traffic to your website. The keywords used in your META tag ought to be used properly in the text on the website. Individual web pages should target keywords and phrases so as to be indexed and ranked appropriately.

SEM, or search engine marketing, comprises researching, submitting and marketing the website to attain highest exposure and traffic. It usually includes banner ads, affiliate - programs, link building campaigns and article marketing. Well-planned and well-placed banner ads will facilitate draw attention to the intended site. Affiliate programs can be very advantageous for all the parties involved. Link building is the act of placing links to the site in tactical places on blogs, forums as well as other related websites.

Search engine submission, directory submission, article writing, link building, Keyword selection, press release, Title and Meta Tags are key search engine optimization techniques to be a top ranker in search engines as well as to create more traffic. All the major SEO companies all over the world are applying these strategies to improve websites ranking and bring more traffic.

SEO techniques play a fundamental role in the success of a web site. Latest SEO is a combination of SEO techniques and SMO techniques. SMO or Social Media Optimization is a set of techniques used for creating traffic during social and community websites. Utilizing social networking sites such as YouTube, MySpace and others could give the frame you require. SMO is potentially the simplest type of marketing, since all that is needed of you, is to join a great network of friends’ list and post comments on their blogs now and then. The more active you are in the social networks; there will be more links to your site. The more links you create, the better the potential for visitors to view the website and take benefit of your client’s products and services.

Is Stumbleupon top dog?

We have been doing alot of testing lately with stumbleupon - we feel out of most of the social sites stumble has the means to bring in the most targetted traffic on a long term basis. We all know about the digg effect but how long does that last it will probably bring you a heck of alot of traffic all in the space of a few hours - while this is good in some ways such as the backlinks we feel that the stuble effect is a much more pleasant one.

If anyone reading does not know what stumbleupon is, its basically a (well how shall we put it), ok as people say a social websites where its members download a toolbar and can stumble a page they can either click on like or dislike the more positive stumbles your site gets the more it will be featured in the tagged category thus bringing in more targetted traffic. Its abit like the old traffic exchange sites where you used to view people sites and earn credits the more credits you earned the more visitors you got.

The best thing about stumbleupon is the vast amount of backlinks that it creates, every review will be picked up by search engines especially Google almost immediatly increasing your link juice. We will write a full review of stumbleupon.com in the near future - but we’d just thought we would let you know its a very positive effect using this site

 Our quick top tips are be an active member this plays a big role in your campaign, also try to build up your friends base. To get you started a good website to use is stumblexchange, its a website where you can exchange stumbles with other users.

Keep stumbling