SEOTops

The most important positive impact of Google is its ever green dynamism and endless enthusiasm about offering some new experience to the users, keeping in synchronization with the ever cherished tradition that a rolling stone gathers no moss. We have seen Google to come out with various utilities like Webmaster Tools, Analytics, Local search, Google Map and perhaps the latest addition is Google Merchant Search.

Shopping has been gradually becoming popular to different segments of people and many shopping or service comparison websites have been already launched. The people become suspicious at times about their reliability, which leaves the door wide open for the entry of a renowned brand like Google. What the user gains? Google defines the newly launched Google Merchant search in three simple steps. In Step 1, you compare providers using refined search, step 2 You select and Google will connect them to you while in Step 3, Google allows the providers to call you as per your preference and convenience. Google assures about maintaining confidentiality of your personal or contact information. Moreover the entire service is free for the users.

Now let us try to analyze the situation. As Google has launched the service, most of the providers will pounce to enlist themselves in Google Merchant Search. Surely simple organic search will not be adequate for them any further and a lot of thrust will be showered upon for content, keyword etc to find a better rank even in this high profile SERP. If we try to delve into the market scenario, there have been continuous attempts to threat Google and it’s popularity. Perhaps such a silent launch of such a phenomenal concept can be justified by the cherished tradition of software vendors that even Google has launched only a Beta version as yet. We need to wait for a few more days to watch the original version and we may witness is another blast over the Internet.

When a Keyword enriched Title, META tag, highly targeted Content or even an incredible domain name fails to create a desired impact in SERP, people find out different off-site optimization techniques, email marketing is one such way, which can earn you a real filter willing visitors to your website to boost up your SERP, keeping along with the age old philosophy - one hit counts works as a positive vote.

Today’s SEO consultant leaves no stone unturned to get the email database, but the problem becomes authentication, SPAM filtration and prohibited email-ids. The trend of sending a newsletter is not new, but to optimize the newsletter to the hilt is the need of the hour. Mostly emails consist of information, which interests commners. Lets take an example, a free report of his website’s performance make him always inquisitive. A product survey or a free participation in a prize draw or even a phenomenal discount on renowned products/ brands mostly lure the visitor. Once the user reads an email, there should be a link, which will provoke them to click on and the landing page should be equally interesting, which ensures the retention. The
email should communicate several messages, which will attract them to click back.

As SPAM and authentication are highly inter-dependant, one has to take up the enormous potential of technology to accomplish both. An email subscriber can enter anything and everything to his heart’s content in the subscriber’s field. The preliminary checking is done by some common tactics like embedding of the symbol @ in the Id, but a reverse email, where the user has to click a link to conform, will save you from an ashen face. An unsubscribe link at the end of each email can save you from legal hassles. Programs will allow you to send the mass emailing by iteration methods, which is capable of escaping the red eyes of popular emails like hotmail, rediff, yahoo or gmail. To doubly ensure, you can request the user to check his spam/ junk folder in the welcome email, send immediately after the registration.

Emancipation from the cherished tradition of using newsletter or email, focus on earning an inbound traffic. The success lies on the ability of exciting the user’s taste or choice with the glittering email inlaid with efficient programming techniques, that can surely convert them to visitors of your website.