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Posts Tagged ‘SEO’

Search index update from Yahoo

Most of the search engines come up with updates for users on a periodic basis. One of such updates that came as a topic of discussion in the recent times is the page rank algorithm update from Google. 

Following this, there is the most relevant update from the house of search engine in Yahoo. This is the update of search index of Yahoo. There is the change to crawling and indexing algorithms following this update. The ranking algorithm of Yahoo has been update brining some noticeable change in the in the page ranking and performance of Yahoo. 

When this process is being done, there are some changes happening in the ranking and page shuffling. The page shuffling of index is changed in due to this search index. 

This change in the search index is accepted by customers with varying opinions. Most of the customers are pretty satisfied by the new changes in the search index. They feel that, this is always better for the performance and hence can be accepted without any fail. Though there is mixed opinion about this experiment from Yahoo, users feel that once the changes are completed, there will be even better results to be heard and felt.

Sub domains subsided by Google

The latest step taken by Google has forced SEO experts to change their tactics as Google has stated to consider the sun domains as only a part of the parent domain. This clearly means that Google search will only display two results as sub domains of a parent domain. Earlier, numerous results were displayed as sub domains and now, it is not the case.

  SEO experts had the practice of creating number of sub domains under the influence of their parent domain. SEO experts and web masters will have to repent on their activity of spamming, which they have done in search results. They could include as many sub domains as possible with the help of parent domain, and this was considered as an unhealthy practice by Google as it appeared to get spammed by SEO experts and webmasters.

Hence, the new filtering technique has been employed and the new filtering constraint has been made applicable to all of the searching algorithms employed by Google. Under new implementation strategy, only two results will be considered and displayed as sub domains of a parent domain.
This has provoked SEO experts to put the thinking cap on to ponder about the next possibility to over come this.

SEO using categories for the search

The usual way of fetching the web pages for you suggest a unique way of searching the database for the keywords users have entered.  Searching by categories bring a lot of difference as it fetches the necessary the pages in the context of the query. 

When a query is passed by the user, search engine assigns a special category to the query. Since the context in which the query has passed by the user is extremely difficult to figure out, search engine optimization techniques are refined to get the best possible search result.

By associating a category to the user typed query, it becomes much easier to identify the context. Search engine maintains a hierarchy of categories to associate user typed query. This preliminary hierarchy of category is pretty general in nature and this category is sub divided into many other categories that directs to the best possible exact context of the user desired search result. Say for example, preliminary category can include sports, entertainment, science etc, and hierarchy of sub categories can accommodate more specific areas like music, football, chemistry etc.

Hence the more refined technique which discussed very recently by experts greatly helps the searchers, writers or publishers to fetch more exact data and prepare categorized articles etc.

Google calls to improve SEO architecture

Even though it has been discussed over an again by many as one of the fundamentals to get your SEO career rolling, it gets audience when Google announces the relevance of SEO design.

The business and even ranking of a web site heavily depends on the architecture of the site. Content also play a pivotal role. The ease with which a user can navigate through your site attributes to your hike in business and high rankings in giant search engines like Google.

Also, they have special mentioning regarding the unwanted use of flash and animation software in websites. A SEO friendly web site would not take too much of a time to get downloaded and loaded. If animation software is extensively used, this would hurt your objectives very badly.

The magical transformation trick of a web site in converting a casual visitor to a potential customer lies in the quality and right quantity of the web site. Also, some good web sites often fail to get good rankings in Google is just because of the poor SEO architecture with which they have designed. Good SEO architecture implies SEO friendly content and SEO friendly web designing. To accomplish this, SEO friendly principles have to be keenly incorporated.

Algorithm updated concerns for SEO experts

Google have been continuously working on the ranking algorithm of search engine for the past few months and now, again some updates have been made on the search determining algorithm. The ranking of the pages have been changing or fluctuating badly enough to bring serious concerns among SEO experts

SEO arena seems to be extremely unhappy to point out some critical facts that came up as an outcome of latest changes in the algorithm. Web pages tend to get different rankings at different geographical locations, which is not a good indicator to the SEO interest. This appears vague and weird and pretty unscientific.

Commercial web sites and information web sites have got strange differentiation. This is not ideal from a search engine perspective. Another matter of great concern this update in algorithm has brought is unwanted importance given to the older web sites. It happened so like, very old web sites have got high rankings, whereas some of the new sites haven’t received due attention.

The great advantage with this new innovation is that the web site contents are getting accessed pretty easily. This is because; change in the algorithm has helped in the betterment of content architecture of a website.

Seotops Is Now Dofollow!

After careful consideration I have decided to make the blog do follow, but please note anyone caught trying to spam or abuse this system will have there ip address banned. All comments will be moderated before allowing them to get through. There is currently no limit on the age of the posts but yet again if people get caught abusing this feature this will be put in place.

The decision to make the blog do follow is to give our loyal readers that little extra back. So you will have to be a registered user to take advantage of this feature.

Launch of Cuil

The recent news from seo market is the introduction of a new search engine that is expected to challenge the existing search engine giants. This rival engine is named Cuil and the launch of Cuil is expected to bring a drastic change in the search habits of users.

Cuil is launched by a team of engineers who were formerly working with Google. The term cuil is related to cool and is pronounced as such. The great expectation about Cuil is that, it will be able to index more web pages faster and at a cheaper rate as compared to the giant in this industry – Google. Google is supposed to have the largest online index in the current market and Cuil is expecting to overcome this sooner.

The creators claim that, the search engine uses more advanced techniques than the primitive methods of web links and traffic patterns. This works by analyzing the context of the web pages and checks for the concept in user’s request. This is considered to be the main reason why they are expecting to index a major portion of the internet. Users will be happier to use Cuil as they will realize that web is at their finger tips.

Search engines expanding queries

When search engines grow and expand with technology, the search engine optimization techniques also grow. So any updated information from the field of SEO marketing has high relevance. It happens quite often that when you search for something, you received information that is not relevant. So people will have to refine their queries.  

So it is better if the search engines can expand a query based on the popularity ranking of the query. This system will be based on the behavior of the people while they use the search engines. users’ behavior in determining actions including clicking pages to get better results have a great role in this kind of popularity ranking for query expansion. Users also use different query refinement methods to get a suitable result for their query.  

Search engines can expand the query in a way that people will get interest in the new search engine result even if it is not directly related to the query words they used for searching. So when this kind of result is accepted by people, search engines can blend both of the queries in future. The acceptance for the blended result will be more from the part of the people. This will reduce the number of people leaving the search engines unsatisfied.

 

Are Google Finally to Buy Digg for $200 Million?

Google and Digg have been on and off negotiations for the last few months, but it looks as though there has finally been a breakthrough as sources state that not only will Google be purchasing Digg in the next couple of weeks but that Microsoft will also drop its three year ad deal.

The question is though will Digg remain the same as it is now or will Google give it a total revamp maybe applying a no follow links to submissions which would not be so great for some peoples SEO efforts. We will see what the next few months hold in store.

Microsoft on story lines

Microsoft has recently released a patent application which has creative suggestions and strong outlines to change the search interfaces over the internet. The traditional way of displaying information over the interface will take a kinking spin as it would pave the way for story board or story line sort of a result display. 

    This publication of Microsoft indeed is a matter of concern for the SEO sector, as researches have to be conducted whether this change would attribute to a rethinking of SEO strategies or SEO techniques to be adopted to yield better results. Considering the interest of stock marketer for example, he would love to see a better documented search result in the form of a story line with lines and sections portraying the data in a better way. Easier understanding and manipulation of data will be made possible. 

   The methodology going to be adopted is termed as “query line tracking”, which essentially manipulates the search queries. The search result will be pulled out in the conventional manner, but the before interfacing the result, a “tracking system” re models the pulled out data to form story lines or statistical pictures, depending on the search query forwarded by the end user. Anyways, SEO has got something to think about, when interfaces are heading for a sharp spin.