SEOTops

Google has always been trying to get something different that makes browsing a different experience with their engine. A recent update from their side is the patent the company had obtained on universal search.

As per the new patent, visitors will be able to get search results coming from different categories. This includes various areas such as news, images, ads and web pages, when they type the word for searching. 

There are various advantages of this universal search concept. The most important one is the improved search experience felt by the searchers. They need not have to worry about obtaining results from various categories. 

Before the launch of this patent, users continued to use the default search results, without using the category tab provided by the search engine. This has always limited the chances provided by the company for the users. 

In this new concept, Google maintains different databases for various categories. When a query word comes, the engine searches for relevant information in each of the databases. This will be ranked. This rank is then used for comparison to know the relevance of the information. Finally the data will be shown back to the users. Through such an advanced indexing, users will be able to get details from the most relevant categories, rather than looking for this in the results displayed

Here’s another exciting offer from the yahoo search marketing blog. This new feature allows Yahoo sponsored search advertisers to target advertisements based on individual zip code requirements. Apart from Ask.com, Yahoo is now the only other major search engine that has made specific zip code targeting for their advertisers a reality.

Google adwords even though not that specific does allow users to use zip codes for their targeted adwords and the search is limited to 20 miles around the targeted area. This allows advertisers find custom targets as per the zip code provided. This geo targeted feature can be used by simply altering your existing settings.  Yahoo sponsored search advertisers need to make changes under the campaign setting tab. In the target by field drop down box, you need select the zip/postal code option. After making your zip code selection, you’ll need to supply your list of zip codes and the search will process accordingly.

Yahoo does say that such targeting may not be altogether accurate based on many factors, including the level of targeting that’s been selected. However, there are many takers for this new feature, especially those that want to target specific areas rather than an entire city, so search results will be magnified within your target group of zip codes.

As a webmaster, you want to find the best sources to back link and populate. As a surfer, you obviously want to find just what you need within the shortest possible time, rather than have to open multiple pages on a new tab just trying to locate what you need. One would think what a waste of time. Of course all the information you need is online, but do you know how to look at it. Make search engines work for you and reduce the time spent looking for what you need.

When you key in keywords, instead of typing in multiple keywords that will result in too many finds, use your target search terms in quotes. As such, if you are looking for SEO news in the business niche, type in “SEO news business”, instead of SEO news business, because the results will be far too many for the latter.

If you are looking for information on light but not electric supplies, your search input should look like light -bulb. Of course, you’ll have to use average intelligence to get to the right search times but this will save you a lot of time and guarantee a larger degree of search oriented finds rather than random finds.

Google certainly is trying to get a stronghold in the internet market. Apart from wooing regular English speaking surfers, it’s decided to introduce the perfect Chinese treat; we now have the Google China Blog Search. What seemed a potential announced is reality in less than no time. Their attempt for new clustered results which was only just the action plan posted on the Google blog search has now seen the light of day. If you go to their clustered home page, here’s what you’ll see, the Google China Blog Search.

So, you may ask what is so phenomenal about this new development. First thing first, it is first launch of the non English blogsearch interface that’s been launched. As the name suggests, it caters to only Chinese language blogs. Of course, this is just the start and soon you can expect more launches in this arena. It’s all new and very exciting. This takes us to another realm of reality. How wide is the internet spectrum and how far will things go? This certainly calls for celebration because now Chinese blogs will get a much needed platform and the world gets to hear what the once staunch communists have to say. One thing though: will the Chinese government scan everything before actual uploading like in the recent past.

Here’s good news for everyone. There’s been a much needed announcement. The Yahoo Search Marketing Blog have worked at it and found the perfect solution. The outcome has been much awaited and is bound to bring more fruitful search results. Their new strategy offers better solutions because it’s true now that they improved the targeting approach of searches requested. As a result the relevancy of future content match product searches will be more result oriented. This not only guarantees satisfactory results for someone making an enquiry but ascertains a positive outcome of finds such measures will result in an increased click through rate on advertisements. What this means is that overall satisfaction for everyone involved in the SEO business whether you own a website or are looking for something.

Things have moved on to a whole new level, so nothing seems so general anymore. The approach is intended to customise things to a level that is difficult to match and is target oriented, so, it guarantees positive results. The changes guarantee that from henceforth advertisements placed on a site or web page will not just be related to site content. The advertisements will keep in mind a viewers needs as per their profiles.

Most of the search engines come up with updates for users on a periodic basis. One of such updates that came as a topic of discussion in the recent times is the page rank algorithm update from Google. 

Following this, there is the most relevant update from the house of search engine in Yahoo. This is the update of search index of Yahoo. There is the change to crawling and indexing algorithms following this update. The ranking algorithm of Yahoo has been update brining some noticeable change in the in the page ranking and performance of Yahoo. 

When this process is being done, there are some changes happening in the ranking and page shuffling. The page shuffling of index is changed in due to this search index. 

This change in the search index is accepted by customers with varying opinions. Most of the customers are pretty satisfied by the new changes in the search index. They feel that, this is always better for the performance and hence can be accepted without any fail. Though there is mixed opinion about this experiment from Yahoo, users feel that once the changes are completed, there will be even better results to be heard and felt.

When the earlier search engines used lists to extract information needed for providing results to queries, Google is trying to extract the information from tables. 

Google is trying to take the information from tables where meaningful data is contained. They will take the data from the tables and will create a separate database for them and will try to relate the data in different tables to each other. They will later allow people to search through these data. 

All this is possible because of the peculiar structure of the tables. The tables have columns and there are labels for these columns. This will help Google to extract the information with the corresponding label and will store it in a database. This data stored in the database can be used to help searchers in the later. 

The pages in websites can have structured as well as unstructured data. The unstructured information will not be in the form of tables with labels and hence wont have values for the labels. On the other hand, the structured data will be more organized. 

Google is researching on how to extract the data from the HTML tables and later on how to use this information for searching using keywords.

When you use a word to query for some results, it will be difficult for the search engine to determine the intention behind making the query. If the word is so small or short to query, the work of the search engine will be even harder. To avoid this, they will use categories. The category label will be attached to the query word and this will make the understanding of the user’s intension easier for the search engine.
 
The search engines will use the results with the same phrase in their pages. Once these results are obtained, they will return those to the users and will rank them. The ranked results will be displayed to the users. Another option in which the search engines will handle the query is by placing this into a category and will look into all hierarchical categories to get relationships between the related terms. 

The higher level of hierarchy will be easier since this will be general and followed by the hierarchy at lower levels. This lower level will have categories that are more specific to the terms used in searching. In this way, when the term is placed into categories, the search engines will be able to determine what all items are connected to the term which you have used for querying which will make the results more relevant.

It is generally heard that when the number of pages hold by the search engines increases, the chances that they cant provide the best results for the customers are high. It means that, as the log with the search engines increases, the best pages obtained in exchange of the queries will be less in number.

The uncertainty involved in the chances of losing the amount of information content missed by a person looking for results are known by the term entropy. The entropy involved in the search performed by search engines is not that high as we imagine. The search engines can well predict the information and the pages which are more relevant to the person who is making the search.

Since most of the search engines gain more information through the personalization, the entropy is decreased even further. This will make the work of search engines even easier while making a query for the word entered by the user. If there is not much information about the interests of the person making search, they will take personal data like the membership of the individual to understand the kind of information he will be looking for. Location information through IP address is also used as a way to reduce the entropy.

When you query for something in Google, there are some words that you might use which are frequently appearing in a number of irrelevant search results. When you check for the results, you find that Google have avoided showing you such irrelevant results. For example when you look for “a London hotel”, “a” will be appearing in a lot of results, but Google is not taking those results into consideration. The result is that you will get the most required results for “London hotels”.

In the above example, the word “a” is considered to be a stop word by Google which is supposed to be ignored while performing queries. There are various other stop words like is, the etc. which need not be considered unless required as in special cases for querying for movies “The Matrix”. 

The search engine maintains a list of such stop words and will be looking for the presence of such words in your query. Based on this, they will determine the relevance of whether to use or avoid the stop words while querying for relevant results. The end result is that, you will get the most appropriate result using the search engine with proper care given for stop words.