A very recent survey on blogs shows some interesting stats that would encourage blog writers. It is nothing but more than 75 percent of business establishments which include small scale business and large scale business have taken that good step into the blogging world. Not only for the sake of promotion of their business, but these entrepreneurs strongly believe that blogs are the best social media of recent times.

Apart from the very strong reason that makes all businessmen write blogs, there is another good reason to continue them blogging. The fundamental reason is blogging is the best way to interact directly with the customers as it is the easiest and best accessible mode of communication for both the readers and the writers. The best news from the business world is that business bloggers have started learning the tips and tricks behind producing quality blogs. This is in the sense that they have understood the importance of producing search engine optimized blogs. As a matter of fact, optimization techniques have largely been injected into business blogs, and profit is the only thing that will follow. These techniques have helped them greatly to get good page ranks among search engines and hence, their business has started defining new dimensions.

This New Year, Yahoo brings something special for their readers and users. A team member from Yahoo has come up with a new category of search engine which is specially designed for the purpose of searching news. This was mainly intended at bringing a new innovation in the search world.

This is expected to bring more recent and latest news for the users of Yahoo. The earlier search engine of Yahoo will post news on the basis of the time when it as posted. This is done by stacking the news in a timely manner and displaying according to the latest news. The new search engine overcome all the difficulties due to this and comes up with a new method by which the old news could be updated at any time.

The TweetNews, as this is called will bring matching updates from Twitter tweets and other relevant news from Yahoo news. This will be combined and displayed to the users. This will act as a unique and attractive platform for both Twitter as well as BOSS. This can also act as a ranking signal and can be used to check and confirm the freshness of the news. This is expected to hit the market with great expectations.

Google is trying to expand the language search. The recent patent from the search engine giant describes the expanded language search engine. This will enable us to search for those pages in various other languages which could be done through the translation of the queries searched with.

This patent is expected to help users to receive various additional results in the user’s language. Users can also search for anything in their traditional language. The search engine will look for results, when these are specified by the searcher. They also return such results in other languages, based on various other factors including the popularity of the language, attributes of the users etc. Search history of the users, subject matter of a query and its relevance, the character type given as input by the user etc will also be considered when displaying results in languages for the users.

The language setting of the browser, search engine domain, user input etc all will be considered by the search engine for determining whether results have to be displayed in other languages. The search engine has to be set up to expand various languages used in selecting the results. This patent is expected to help Google to bring a large number of users.

A recent patent from Yahoo describes in detail how people or users can help in the crawling of web pages. This patent is known as the automatically fetching patent and will come up with details of how a user or site interaction could be used to help the search engine crawling program.

The activities which are involved and addressed include the webmaster training the crawler of how to find out the pages which are indexed in their website. A human reviewer is teaching the crawler of how to find out the pages. The content subscriber will show the crawling program, the information that would be subscribed to and updates will be sending about it.

As per this patent, the search engine will allow people to teach the web crawling program. This will help in the navigation of pages of the website. This will be particularly more useful in accessing web pages which have java script links and those pages which are accessible only through various selections. Pages which are accessible through inputting text into forms can also be navigated with the help of this patent implementation.

The patent find application when search engines find difficulties in crawling pages which could be due to java script links.

It has always been a concern of whether a search engine can help you in shopping. Yahoo has come up with a recent patent which describes customer’s questions regarding this. This uses a 3-dimensional model for presenting clothing to users. With this, users will be able to offer clothing recommendations. The matching algorithm used will help users to find out clothes that will match.

You can enter and maintain a user profile detail which could be used by the search engine for bringing you the required information. You can change these details as and when required by updating the information you are looking for. A 3 dimensional model could be provided along with other details so that, users will find more relevant information in the search results.

The results provided to the user will be based on a mixing of factors. This includes expert recommendations, friend recommendations etc. the friends can be entered into the user profile for a future reference.

The search works by collecting details including the searching habits of the user. These purchasing habits are used to help in finding out the relevant clothes for that particular user. This is yet another experiment from Yahoo which will help users to focus the search so as to provide the required information for the user.

Usually when you search for results using queries with the help of search engines, you will get details including web pages and URL links.

A recent patent application from Microsoft describes how images could be displayed as web pages to the searchers, when search results are being shown. This patent application also considers how images could be displayed to the users, if there is more than one image in a single page.

The search engine will determine the importance of each image in the website using automated process. Based on the features of the image, the dominance will be evaluated. If different images have same dominance, one that is more relevant to the query will be considered for display. The features generally considered include the size of the image, the location of the web page etc.

For this patent, Microsoft explored different image level features as well as page level features. This even included the features from a website level. Thus, images will help in determining the page rank by the search engines. As a result, this will change the interests of website users, especially search engine users when using Microsoft search engine patent in getting images for their searches.

Duplicate content in various web pages provide a serious threat to search engines. Search engines will normally have to face a serious challenging question on which pages have to be shown as search results to users. They don’t want to show more than one web pages with same content to the users. 

It is here that a new patent from Google has come to help content creators. This will help creators to identify if their content is already present in the internet in some other web pages. This patent is being designed with the help of contents being stored in specific system. When user submits content, Google will look for similar and matching contents. If any such are present in their store, this will be intimated to the users. 

The patent by Google will provide details to users on where to search for duplicate content similar to their content. This will help users to check if their content is being used in some other places without authorization. Though there are services like copyscape, this will not consider video and audio images when checking for duplicate data. It is here that this patent by the search engine giant will gain high importance. This will also help to find out duplicate data that are being copied from offline sources as well.

Search engines care much about the presence of spam in their search results. SEO optimization cares a lot about technical as well as informational base for the websites so that users will get all relevant information and data from the search engines. Microsoft has come up with a recent patent application stating the classification system that helps search engines in working with the spam. This will help the search engines to optimize those results which are not useful for the particular queries. This system normally works on the basis of the comparing features which will search queries and other features of the web pages. In fact, this helps to rank the pages better for the queries as well.

When the pages that is more relevant for the search is displayed, those pages which are spam are less likely to be displayed. The patent describes that, there are various reasons for keeping from displaying the spam pages along with the web page results of searches. The most important reason is that when the spam pages increase, users might switch to other search engines. Another reason is that websites might start using spamming techniques to increase their ratings over the spam pages.

Visions based document segmentation is a new patent obtained by Microsoft. The web pages have so much diversity in topics including content, links, labels and ads that search engines will find it really difficult to index and get the pages for the searchers.

This patent considers breaking down the web pages into a number of different blocks having meaning. This is done on the basis of how we see the page. These sections are identified as portions of the page with varying meanings and this might be completely unrelated to one another.

The existence of the blocks will be helpful to the search engine when they look for pages and will decide on the indexing based on the content found in that page. This will help the searchers to get more information on what they were looking for.

The page as per the patent is broken into visual blocks and the differences in the page sections are found out. This is used to create the visual separations between the sections. These blocks and the separators are used to create a content structure for that page. The pages are not directly ranked, but the sections and the blocks of the pages are used for ranking so that, it is easier to find out the right information for the searchers.

When search engines are trying to improve their customer base, a recent study from the webmaster forums showed that most of the people have no proper knowledge about social networking. When this is considered as a world of social networking, the surveys conducted among the people of various countries showed that, they even didn’t know what a social networking site was, though they were aware of email and internet. 

Some of the people were extremely cautious of the social networking site and used some of the leading provided by the webmaster giants. At the same time, many had started losing interest in the SEO marketing and social networking. They were interested in the social networking in the past, but gradually started losing interest in the same. 

The recent news is a shock to the SEO world when the people show least attraction to social marketing.  The reasons from various countries are different. Some people have no access to computers, while others can’t get an internet connection. Yet there are some countries where people don’t show much attention to what is happening in the world of seo marketing.  The only assurance here is that, there is a good percentage looking forward to the world of social networking with curiosity to know the updates there.