A recent patent application from Google describes the way they make use of previous query for influencing the advertisements that pop up during a search.

The patent describes the ways in which the search engine decides the relation between a current and previous query. This is used to determine whether they should encourage ads that support both queries.

The patent clearly describes the way they expand the search query for matching with various advertising keywords. This happens when there is no previous query from the searcher. In such a case, the search engine will look for related words and will perform query broadening.

Ads are shown mostly based on the words which relates to the particular query. This is obtained through getting information through clustering tools and various other systems.

This patent describes how search results could be expanded through a web search. This indicates the instance during which there are no results for any query entered by the user. Google will also look at various overlapping words in those queries which happened during the search, for displaying results to users. Previous queries in this way will relate to the sponsored links which are highlighted on the top of the pages which are shown as results.

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Here’s something to ponder upon. It’s not that ordinary surfers weren’t already confused about which search engines work best, here’s news of another choice. Ask.com has decided to go big and make hay while the sun shines. We’re already aware of all the competition between Google and Yahoo, and as if that wasn’t enough, Ask.Com plans to launch itself against Google, Microsoft and Yahoo.

They plan to follow a Super Verticals strategy that will enable them to answer factual questions directly. Another interesting thing that one must know is that Ask.com will also be the NASCAR official search engine. The system isn’t up and working jut as yet. All enthusiasts and critics will have to wait till next month, February 15th, 2009. They plan to make a launch on the day of the Daytona race, a new beginning ad certainly ample marketing for the big day in all fronts.

It certainly is a great strategy to launch  a competitive search engine because all NASCAR fans will now head to one destination, Ask.com. The company is obviously hoping to convert current users loyalties through this approach. It’s still too early to predict results but this certainly is a smart tactic by Ask.com.

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Google always take special effort to bring something new for their users. One of the recent expansions they made to their search process is the introduction of scanned documents. They have declared that, Google will be including scanned documents in their search results. 

This new innovation from the giants requires advanced technology, processing and image recognition technology. The main difference between the standard text documents and these scanned files will be the absence of text data indexed by Google’s spiders. 

Google is trying to make use of OCR technology, which will convert word photos into digital text files. In the past, Google used only the titles and related metadata of documents, when a search was performed. This reduced the relevance of information, with respect to the query word, as displayed to the users. In the latest method, Google will be looking for the text included within the images scanned. This will increase the performance of the search engine and the quality of the results displayed to the users. 

When users get the scanned document in their search result, they will be able to view it in its original form, which could be a PDF format or a converted text file.

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Google certainly is trying to get a stronghold in the internet market. Apart from wooing regular English speaking surfers, it’s decided to introduce the perfect Chinese treat; we now have the Google China Blog Search. What seemed a potential announced is reality in less than no time. Their attempt for new clustered results which was only just the action plan posted on the Google blog search has now seen the light of day. If you go to their clustered home page, here’s what you’ll see, the Google China Blog Search.

So, you may ask what is so phenomenal about this new development. First thing first, it is first launch of the non English blogsearch interface that’s been launched. As the name suggests, it caters to only Chinese language blogs. Of course, this is just the start and soon you can expect more launches in this arena. It’s all new and very exciting. This takes us to another realm of reality. How wide is the internet spectrum and how far will things go? This certainly calls for celebration because now Chinese blogs will get a much needed platform and the world gets to hear what the once staunch communists have to say. One thing though: will the Chinese government scan everything before actual uploading like in the recent past.

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The association of advertisers is very much worried about the going to be partnership between Google and Yahoo. They have already given their concerns and anxieties against this, in public.

The most important matter that troubles them is the fact that, out of this partnership, the 90% of advertisement business will be in the hands of Yahoo and Google. They are afraid of the fact that, this will make the search engine market competition unhealthy. As per this partnership, they fears that, the chances of providing options to both advertisers and customers. This will slowly reduce the advertising quality. The advertisers will have to pay high rates for getting good quality advertisements.

As per this partnership, Google will allow the display of search results along with that obtained through Yahoo. Advertisers will have to struggle to get quality search engine advertising and marketing, once this is made possible. Slowly, the whole of search engine marketing will decline as a result of this.

Fearing this, they have already started questioning this partitioning and have started submitting complaints and taking actions to prevent this from happening.

Along with the various associations of advertisers, Microsoft also has raised their concern about this partnership business.

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