Patent to classify spam pages by search engines

Search engines care much about the presence of spam in their search results. SEO optimization cares a lot about technical as well as informational base for the websites so that users will get all relevant information and data from the search engines. Microsoft has come up with a recent patent application stating the classification [...]

Google analytics

After their attempt to a little touch up, Google analytics offers an important upgrade. They are offering a better approach to:
• AdSense integration
• Motion Charts
• advanced segmentation
• API
• custom reports
• updated user interface
Though being hailed as an upgrade, the great news is it’s free. These tools can be used by all Google analytics users. The idea behind this move is [...]

Basic search tips explained

As a webmaster, you want to find the best sources to back link and populate. As a surfer, you obviously want to find just what you need within the shortest possible time, rather than have to open multiple pages on a new tab just trying to locate what you need. One would think what a [...]

How search engines reduce entropy

It is generally heard that when the number of pages hold by the search engines increases, the chances that they cant provide the best results for the customers are high. It means that, as the log with the search engines increases, the best pages obtained in exchange of the queries will be less in number.
The [...]

The patent of Yahoo in importance of anchor text in Indexing

Right from the beginning of search engine optimization, you might have heard the relevance of anchor text in page ranking. Recently Yahoo obtained the patent that describes the relevance of this anchor text. The patent is relatively old and dates back to 2002, but it has some relevant information on using of anchor text. This [...]