SEOTops

Search engines care much about the presence of spam in their search results. SEO optimization cares a lot about technical as well as informational base for the websites so that users will get all relevant information and data from the search engines. Microsoft has come up with a recent patent application stating the classification system that helps search engines in working with the spam. This will help the search engines to optimize those results which are not useful for the particular queries. This system normally works on the basis of the comparing features which will search queries and other features of the web pages. In fact, this helps to rank the pages better for the queries as well.

When the pages that is more relevant for the search is displayed, those pages which are spam are less likely to be displayed. The patent describes that, there are various reasons for keeping from displaying the spam pages along with the web page results of searches. The most important reason is that when the spam pages increase, users might switch to other search engines. Another reason is that websites might start using spamming techniques to increase their ratings over the spam pages.

Back in June 2008, Yahoo and Google have planned for an online advertising marriage. This was an attempt initiated by Yahoo as a tactic to keep away from the grasp of Microsoft. 

But as per the latest news from the number 1 and 2 search engines, this marriage is now dead. Even when they walk away from this agreement, Google agrees to the fact that, this association will be beneficial to the parties involved, in online advertising. Yahoo will be able to show more ads for the queries which generate no advertisement in the current scenario. News ads will be highly useful for the users as well as advertisers. This will be valuable for the publishers as well. 

In June, when they decided to have a join venture, they announced that the implementation will be done after four months and by this time, they expected to receive green signal for the launch. After this period, Google is now moving away from Yahoo without trying to face the legal issues. They abandoned the agreement altogether. On the other hand, when Microsoft offered shares to Yahoo in the beginning, they denied this, going after Google.  As per Google, their success lies on what they offer to customers, their products and features.

Recession has many faces and the SEO industry isn’t all together safe. First there were desperate attempts by Microsoft to take over Yahoo, but having failed hasn’t stopped Microsoft from being interested. In fact they’re even hopeful regarding the Yahoo and AOL merger because they can again make attempts to take over. In fact, many market experts still suggest that Microsoft and Yahoo would rather find some common ground and seal the deal than have Yahoo cut up and used in different ways. The implications are serious and the outcome will have long lasting effects on the SEO industry.

The third quarter has already spelt doom for most companies and before the end of another disastrous 4th quarter; it’s likely that AOL and Yahoo will wrap up talks. Both companies are in serious talks and management at different levels are negotiating to find the best outcome. The financial meltdown has affected stocks of both companies and trends don’t suggest that things will stabilise if not handles immediately. From $3, to a value of $11 or $12, things don’t look too good for Ballmer. As if tension wasn’t mounting, there really is time factor that’s playing havoc. The SEO industry is faced with unknown changes; the world is waiting and watching.

Microsoft has recently released a patent application which has creative suggestions and strong outlines to change the search interfaces over the internet. The traditional way of displaying information over the interface will take a kinking spin as it would pave the way for story board or story line sort of a result display. 

    This publication of Microsoft indeed is a matter of concern for the SEO sector, as researches have to be conducted whether this change would attribute to a rethinking of SEO strategies or SEO techniques to be adopted to yield better results. Considering the interest of stock marketer for example, he would love to see a better documented search result in the form of a story line with lines and sections portraying the data in a better way. Easier understanding and manipulation of data will be made possible. 

   The methodology going to be adopted is termed as “query line tracking”, which essentially manipulates the search queries. The search result will be pulled out in the conventional manner, but the before interfacing the result, a “tracking system” re models the pulled out data to form story lines or statistical pictures, depending on the search query forwarded by the end user. Anyways, SEO has got something to think about, when interfaces are heading for a sharp spin.

Information is finally coming to lights that Microsofts and Yahoo’s senior executives have made a breakthrough as this is the first formal communication that both companies have attended. Although no bankers attended the meeting it is said to have been a discussion on what Microsoft and Yahoo can achieve combined as a whole. Although Microsofts bid has been officially rejected due to the fact that it was an undervalue pricetag they are said to want to have a close look at Yahoo’s finances to consider raising the price. Although AOL were also very interested in Yahoo that has now probably been scraped due to the high price purchase of bebo earlier this week. You can read more regarding this over at CNET