SEOTops

When a Keyword enriched Title, META tag, highly targeted Content or even an incredible domain name fails to create a desired impact in SERP, people find out different off-site optimization techniques, email marketing is one such way, which can earn you a real filter willing visitors to your website to boost up your SERP, keeping along with the age old philosophy - one hit counts works as a positive vote.

Today’s SEO consultant leaves no stone unturned to get the email database, but the problem becomes authentication, SPAM filtration and prohibited email-ids. The trend of sending a newsletter is not new, but to optimize the newsletter to the hilt is the need of the hour. Mostly emails consist of information, which interests commners. Lets take an example, a free report of his website’s performance make him always inquisitive. A product survey or a free participation in a prize draw or even a phenomenal discount on renowned products/ brands mostly lure the visitor. Once the user reads an email, there should be a link, which will provoke them to click on and the landing page should be equally interesting, which ensures the retention. The
email should communicate several messages, which will attract them to click back.

As SPAM and authentication are highly inter-dependant, one has to take up the enormous potential of technology to accomplish both. An email subscriber can enter anything and everything to his heart’s content in the subscriber’s field. The preliminary checking is done by some common tactics like embedding of the symbol @ in the Id, but a reverse email, where the user has to click a link to conform, will save you from an ashen face. An unsubscribe link at the end of each email can save you from legal hassles. Programs will allow you to send the mass emailing by iteration methods, which is capable of escaping the red eyes of popular emails like hotmail, rediff, yahoo or gmail. To doubly ensure, you can request the user to check his spam/ junk folder in the welcome email, send immediately after the registration.

Emancipation from the cherished tradition of using newsletter or email, focus on earning an inbound traffic. The success lies on the ability of exciting the user’s taste or choice with the glittering email inlaid with efficient programming techniques, that can surely convert them to visitors of your website.

When considering what to put in your Meta Description, it’s important to know how to write for people so that they will have something interesting to read along with having your keywords in such a way that the search engines will pick up on them as well.

No matter what type of site you have, you will want to make sure that the keywords you are targeting are located in the meta description in a natural flowing way.  If you have a hard time writing like this, you can always hire someone to write them for you so that you end up with the best possible meta description you can have.  Just be sure to include your keyword list so that your writer can implement them for you.

Try getting your main keywords in the first few words of your meta description.  If you are targeting both the plural and singular version of the word, you can use this “|” to break them up.  You can make it interesting reading to real people by using descriptive words to go along with your keywords and work them in so that it will be beneficial for both the reader and the search engine.

Don’t spam your meta description with unnecessary keywords.  For instance, if you sell kites on your website, you could say: The largest collection of kites including butterfly kites, animal kites, and 3 dimensional kites.  What you don’t want to say is:  Kites, Kite, Walmart kites, Target kites and more can be found on our kite site.  By using these keywords in your description, you will only be hurting your SEO efforts, not helping them at all.

Search engines are becoming more and more intelligent. It was quite an easy thing to play tricks on search engines with a simple meta keywords tag in the past (remember the !!!!!!AAAA thing?) but search engines have now a much deeper enhanced understanding of the contents of a web page. To say, Yahoo! has published patent applications that provides us with an insight of how Yahoo! search engine finds, analyses and evaluates keyword phrases in the contents of the web pages. What is it all about? The patent application explains how Yahoo! search engine spider explores web pages to find related keyword phrases. Yahoo breaks the content of web pages down into several possible phrases and matches them with a special kind of a content dictionary. The patent application also has got a lot of explanation about how Yahoo might work with the gathered information. It indicates that Yahoo tries to rather understand concepts than just separate, single words. For example, someone looking for a query like “george bush” isn’t just searching for web pages that have words “George” and “Bush”. So, if a page contains the phrase “george bush” along with some related keywords such as “president” or “white house” then it is more likely a match for a search for “george bush” than a web page that has a story about a boy named George that was playing his toys by a huge flower-bed with a bush of roses.

So, overall, considering the breakthrough in the search engine technology introduced by Yahoo! it seems to be more reasonable and logical to keep the related keywords somehow closer together on a page to make it easier for search engines to find the relation between them and mark the content as relevant to your page.