About ask.com
Thursday, January 15th, 2009Here’s something to ponder upon. It’s not that ordinary surfers weren’t already confused about which search engines work best, here’s news of another choice. Ask.com has decided to go big and make hay while the sun shines. We’re already aware of all the competition between Google and Yahoo, and as if that wasn’t enough, Ask.Com plans to launch itself against Google, Microsoft and Yahoo.
They plan to follow a Super Verticals strategy that will enable them to answer factual questions directly. Another interesting thing that one must know is that Ask.com will also be the NASCAR official search engine. The system isn’t up and working jut as yet. All enthusiasts and critics will have to wait till next month, February 15th, 2009. They plan to make a launch on the day of the Daytona race, a new beginning ad certainly ample marketing for the big day in all fronts.
It certainly is a great strategy to launch a competitive search engine because all NASCAR fans will now head to one destination, Ask.com. The company is obviously hoping to convert current users loyalties through this approach. It’s still too early to predict results but this certainly is a smart tactic by Ask.com.
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