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Posts Tagged ‘Google’

Search index update from Yahoo

Most of the search engines come up with updates for users on a periodic basis. One of such updates that came as a topic of discussion in the recent times is the page rank algorithm update from Google. 

Following this, there is the most relevant update from the house of search engine in Yahoo. This is the update of search index of Yahoo. There is the change to crawling and indexing algorithms following this update. The ranking algorithm of Yahoo has been update brining some noticeable change in the in the page ranking and performance of Yahoo. 

When this process is being done, there are some changes happening in the ranking and page shuffling. The page shuffling of index is changed in due to this search index. 

This change in the search index is accepted by customers with varying opinions. Most of the customers are pretty satisfied by the new changes in the search index. They feel that, this is always better for the performance and hence can be accepted without any fail. Though there is mixed opinion about this experiment from Yahoo, users feel that once the changes are completed, there will be even better results to be heard and felt.

Can Cuil rule the roost?

Cuil to dethrone Google

Cuil was released recently and the very recent updates on the web analysis suggest CUIL has to travel a long way to even compete with Google. Many SEO experts believe that Google has found a competitor in CUIL. It is true that CUIL has made the mark impressively as it was successful in achieving topmost page rank soon after the release. But, the fact remains the same that Google have lots and lots of websites in their data base server, where as CUIL have to count on it. Anyways, the events have contributed well to a hot debate topic, and it was a prominent SEO discussion of the past week. 

The association forum for CUIL has suggested very recently that they are on the look out for establishing and maintaining the services those Google possess already. But roots of CUIL would not be that easy as the Google services have cemented its root very deep in to the hearts of public with their incredible services free of cost. Ad words, Page Creator, Orkut communication centre have become incredibly popular among the public. CUIL press releases highly insisted on broadening their horizon to conquer the web world and, indeed, they have miles to go.

Google to use tables on web

GooglesTables

When the earlier search engines used lists to extract information needed for providing results to queries, Google is trying to extract the information from tables. 

Google is trying to take the information from tables where meaningful data is contained. They will take the data from the tables and will create a separate database for them and will try to relate the data in different tables to each other. They will later allow people to search through these data. 

All this is possible because of the peculiar structure of the tables. The tables have columns and there are labels for these columns. This will help Google to extract the information with the corresponding label and will store it in a database. This data stored in the database can be used to help searchers in the later. 

The pages in websites can have structured as well as unstructured data. The unstructured information will not be in the form of tables with labels and hence wont have values for the labels. On the other hand, the structured data will be more organized. 

Google is researching on how to extract the data from the HTML tables and later on how to use this information for searching using keywords.

Creating annotations to attract users

Annotation methods

Customers are looking forward for ways in which their website can attract visitors through the use of communities. Annotating pictures, songs and other videos are an excellent method of how to attract customers to your website. When you provide the option of leaving comments and suggestions in a website, people will be attracted to the community for which your website has been built. 

Google is also providing a facility for people to give comments on what they feel about a site. This is considered to be a way in which people can be attracted to something interesting. Suggestions on annotations can be based on various aspects like the location of the individual, the record with the previous details on how they have provided annotations in the past, and the category or community to which they belong and provide annotations. 

There are various intensions behind providing this kind of annotation facility to customers. People will get a facility to annotate photos. They can also provide suggestions depending on the context of the objects and also the community to which the user belongs to. They can also rank the suggestions based on various factors. This ranking will help those who want to use the suggestions.

A translation service by Google

One of the greatest challenges faced by the search engines is to provide the functionality of giving search options to people in all languages. Google has found a solution for this and they have taken an attempt to learn as many languages as possible and are giving a translation service for those languages. They are providing a facility that allows searching for words and phrases in various languages as well. 

Another greatest advantage provided by Google is by giving you an option to give a google translate gadget in your website. This will give the audience visiting your pages to translate them into languages convenient for them. Google has extended this service to make it available on iPhones as well. 

They have provided an excellent translation service. Along with this, they give a Google translation service which is mainly intended to be for trusted users. A human translation service is also being used which is not depending on the automated methods for translation. The spam and other misspelled words are filtered out of the feedback provided to the Google translation service. This way, the translation service will be improved by the users who are going to use the Google translation service.

How Google handles stop words?

When you query for something in Google, there are some words that you might use which are frequently appearing in a number of irrelevant search results. When you check for the results, you find that Google have avoided showing you such irrelevant results. For example when you look for “a London hotel”, “a” will be appearing in a lot of results, but Google is not taking those results into consideration. The result is that you will get the most required results for “London hotels”.

In the above example, the word “a” is considered to be a stop word by Google which is supposed to be ignored while performing queries. There are various other stop words like is, the etc. which need not be considered unless required as in special cases for querying for movies “The Matrix”. 

The search engine maintains a list of such stop words and will be looking for the presence of such words in your query. Based on this, they will determine the relevance of whether to use or avoid the stop words while querying for relevant results. The end result is that, you will get the most appropriate result using the search engine with proper care given for stop words.

Sub domains subsided by Google

The latest step taken by Google has forced SEO experts to change their tactics as Google has stated to consider the sun domains as only a part of the parent domain. This clearly means that Google search will only display two results as sub domains of a parent domain. Earlier, numerous results were displayed as sub domains and now, it is not the case.

  SEO experts had the practice of creating number of sub domains under the influence of their parent domain. SEO experts and web masters will have to repent on their activity of spamming, which they have done in search results. They could include as many sub domains as possible with the help of parent domain, and this was considered as an unhealthy practice by Google as it appeared to get spammed by SEO experts and webmasters.

Hence, the new filtering technique has been employed and the new filtering constraint has been made applicable to all of the searching algorithms employed by Google. Under new implementation strategy, only two results will be considered and displayed as sub domains of a parent domain.
This has provoked SEO experts to put the thinking cap on to ponder about the next possibility to over come this.

Google calls to improve SEO architecture

Even though it has been discussed over an again by many as one of the fundamentals to get your SEO career rolling, it gets audience when Google announces the relevance of SEO design.

The business and even ranking of a web site heavily depends on the architecture of the site. Content also play a pivotal role. The ease with which a user can navigate through your site attributes to your hike in business and high rankings in giant search engines like Google.

Also, they have special mentioning regarding the unwanted use of flash and animation software in websites. A SEO friendly web site would not take too much of a time to get downloaded and loaded. If animation software is extensively used, this would hurt your objectives very badly.

The magical transformation trick of a web site in converting a casual visitor to a potential customer lies in the quality and right quantity of the web site. Also, some good web sites often fail to get good rankings in Google is just because of the poor SEO architecture with which they have designed. Good SEO architecture implies SEO friendly content and SEO friendly web designing. To accomplish this, SEO friendly principles have to be keenly incorporated.

Good move by removing RSS feeds

It was a good ploy from Google by removing RSS feeds from the search results. It was really unwanted for the internet searchers, and this move by Google can be counted as a latest happening in the SEO world. This venture makes the search pages much cleaner and gets composed and well organized.

RSS feeds are generally used for the purpose of syndication. This will enable information sharing among various websites with very common themes and appearances. Some other RSS feeds are meant for different purposes and a common one is if anyone has a subscription for RSS feeds from a website, they will get the particular person updated with all the latest happenings.

RSS feeds generally are considered as XML documents that describe or portray the details of the site map.  When searched for information in Google, these RSS feeds were also included in the search results. These RSS feeds get very high ranking in a giant search engine like Google which is absolutely unwanted for someone fetching information from the search engine. SEO experts consider this as an appreciable move from the part of the Google as the content architecture gets more exposure, as it should be.

One box from Google


Any news from the world of search engines is highly valuable for internet users. Users are always looking for more beneficial innovations from the world of search engines.

An important innovation found in the recent news of SEO marketing is the introduction of one box by Google. This is used to get sets of results for single searches which will make the work of the user easier with search engines. The result sets are composed of images or results including local weather result or non-local results. The method or format used by Google is so as designed to make the understanding level easier for users.

This is made possible through display of results that can be viewed in less space on the screen and without the need of more navigation by the user through the results to get what he was looking for. You will get a single map which has the location or you will also get a drop down for purposes such as booking of results. There can be more than one box results shown as and when required, by Google. The main purpose of designing the one box is to give a different search engine experience to the end users of Google.