Google Chrome Goes Global
Tuesday, March 23rd, 2010For those of you who offer online services or ship products globally, it can be tough to break into all possible markets simply because there’s often such a language barrier. Even if your site is in English, the most common language in the world, it doesn’t mean that you’re reaching every potential customer. No one person can realistically be expected to design their site in a multitude of different languages, especially since the developer isn’t likely to know them in the first place.
So what about translation services? Well, they’re of various levels of value. Some work very well and some pretty much give you gibberish when you try to translate a page. One of the better translation services has been Google Translate, but you still had to manually cut and paste the content you wanted translated, or at the very least the URL. Now comes the introduction of new features in the Google Chrome browser which will automatically detect if the page you’re on is different from your preferred language settings. If it is, you’ll be prompted to translate the entire page with just one click.
It really is that easy, and it works for up to 52 languages. That’s great news for people who are trying to expand their market, but don’t get too excited yet. The only marketers who are going to benefit are those who have something to offer to everyone, no matter what country they live in.








