We all know that SEO is essential if you are considering launching your business online, and this is why SEO is becoming one of the most powerful mediums of advertising.

Without SEO in this current day and age your website is bound to fail. This is exactly what companies around the world are coming to realise as they seek to optimise their sites. But I have noticed that a lot of firms are concentrating so much on their SEO that they are forgetting about another of the most important business aspects which is great customer service.

What happens is that businesses aim for a target in terms of SERP’s, and when the in house SEO’s or SEO agencies deliver, the businesses are unable to cope with the sheer volume of enquiries, which will infact end up hurting your reputation a huge amount.

Personally I have experienced businesses that have great rankings and get a huge amount of traffic and enquiries but are the unable to cope with it all. These businesses leave you holding on the phone for hours upon hours and the worst thing is that the calls are not even freephone, so you end up having a huge phone bill at the end of it.

What I am basically trying to say is that companies should invest in both SEO and customer service at an equal level, because without customer service no matter how many enquiries you get, people will end up leaving simply because they are not satisfied.

Have you had any previous experiences with great ranking sites that fail to deliver on the customer service end of things?

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