The world of SEO have always been a competition. It is a competition to get the most and best backlinks while it is also a race to the top of the search engine rankings. As time goes by, search engines get smarter and with this the competition gets fiercer. And with all this comes the most unfriendly competitors of all, the content scrapers.

A content scraper is simply a person who gets his content from another website. This can be done with RSS feeds, direct copy and pasting and even automated macros. The usual victims of these scrapers are those new websites with unique content. They simply copy the content and never link back leaving the poor low-ranked blog behind to suffer lower rankings.

Why does this happen? Well, we all know how smart our search engines have become right? They can now tell which is the more trustworthy source right? Wrong! Search engines are mere robots and they can only judge authority through different variables such as age and the number of pages indexed. So if someone copies the content of a lower ranked blog who hardly have visitors, then the other website will be indexed while the other one will be penalized. It is a sad reality but it happens and we have to accept it.

Some people have tried to counter these scrapers through different means. One way is to set the feeds to ’summary’ which will give the scraper less motivation to get the content because it will only be an excerpt. This will limit RSS scraping to some extent. However, some people who copy and paste content directly either manually or automatically can still get away with content scraping even with summary feeds.

Luckily, Ann Smarty of SEOtips have posted a very useful article entitled “Track and Get Links From Those Who Copy Your Content“. In here she discussed about a useful tool called Tracer which immediately puts a link back to the website whether the scraper likes it or not. Let us face it. No scraper would give attention to an email begging him to provide a link back to the original content. The only solution is to force him to link back. As Ann said, try Tracer on your content and once you copied it and paste it on Microsoft Word, you will see the link on where it comes from. Neat. On top of that Tracer is free. So anyone can avail it.

It is nice that tools such as these come up every once in a while. It may seem little but it is good news especially to all the new website publishers out there.

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The very recent update from the world of Google is that YouTube and Google are going to join their hands together to explore the unseen opportunities of online videos which could enhance all sorts of interests of Search Engine Optimization. Till this time, Google has been trusting Google videos to link online video clippings to the web pages. Eliminating the limited capabilities of Google video, Google signed up with YouTube which could bring tremendous improvements in video quality, Search engine results and lots more.

First and foremost objective of Google-YouTube interaction is to send a link from the YouTube to your web page to run the video associated content. The second objective seem to be the obvious reason behind the Google-YouTube thinking which helps the search engine optimization objectives of a web page to broaden the horizons in its long run.

The practice of Search engine enhancement through YouTube starts from the inclusion of a video site map which would be extremely different from that of an inclusion of HTML site map or SML site map of the web site you are trying to promote. This practice demands you to have a different landing for each and every video clippings you include which would increase the chances of search engines to find your video fast.

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Duplicate content in various web pages provide a serious threat to search engines. Search engines will normally have to face a serious challenging question on which pages have to be shown as search results to users. They don’t want to show more than one web pages with same content to the users. 

It is here that a new patent from Google has come to help content creators. This will help creators to identify if their content is already present in the internet in some other web pages. This patent is being designed with the help of contents being stored in specific system. When user submits content, Google will look for similar and matching contents. If any such are present in their store, this will be intimated to the users. 

The patent by Google will provide details to users on where to search for duplicate content similar to their content. This will help users to check if their content is being used in some other places without authorization. Though there are services like copyscape, this will not consider video and audio images when checking for duplicate data. It is here that this patent by the search engine giant will gain high importance. This will also help to find out duplicate data that are being copied from offline sources as well.

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Here’s good news for everyone. There’s been a much needed announcement. The Yahoo Search Marketing Blog have worked at it and found the perfect solution. The outcome has been much awaited and is bound to bring more fruitful search results. Their new strategy offers better solutions because it’s true now that they improved the targeting approach of searches requested. As a result the relevancy of future content match product searches will be more result oriented. This not only guarantees satisfactory results for someone making an enquiry but ascertains a positive outcome of finds such measures will result in an increased click through rate on advertisements. What this means is that overall satisfaction for everyone involved in the SEO business whether you own a website or are looking for something.

Things have moved on to a whole new level, so nothing seems so general anymore. The approach is intended to customise things to a level that is difficult to match and is target oriented, so, it guarantees positive results. The changes guarantee that from henceforth advertisements placed on a site or web page will not just be related to site content. The advertisements will keep in mind a viewers needs as per their profiles.

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The need for great SEO techniques is not just a need, it’s a necessity. For your site to be noticed, alongside internet marketing, you’ll need just the right design an SEO tools to help it reach out. You want to make money from your site. You need to know how to link and how to get the right back links. Get people to mention you on their sites. A back link will make people view your site.

The need for content doesn’t just end at grammatical proficiency. You need the latest info and keywords so people search for what you write. Today, if you chose to right an interesting article with great research on dinosaurs, it may not be as well read as content related to Obama and McCains presidential debate. It’s about the right tags and keywords at the right time. This is SEO at its best.

A little foresight and open mindedness to what you want the world to read about will help you get the best results. Be attentive towards using popular tags, cloud tags, meta tags, and link well with relevancy while being attentive towards titles. This is the simple truth and your best secret towards attracting more traffic.

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Time has come for SEO marketers to broaden their horizon in terms of areas of their interests. A technically sound computer programmer or a developer can mould himself or herself to be a good SEO marketer. At the same time, can a good SEO marketer be molded to a good developer? Debating puzzle, it could be; but a thoughtful one for sure. 

While accepting the fact that content holds the fort of a website, it should never be an under estimated fact the quality and composition of the website attributes immensely in preparing your site to be the best in the business. A poorly structured website could very well turn your SEO objectives down and this is the time for SEO marketers to peep into some tech stuffs that would accelerate their desires. 

A reasonable understanding of the foundation laying soft wares of the website on which the content has been included is absolutely essential. This does not imply that one need to get around the tech stuffing codes of programming, but the awareness of the coding structure that would yield best results should be attained. Reasons are not far away to find for why the ever so cornered coders got the business crookedness to hatch the trap of SEO market place. 

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Search engines are becoming more and more intelligent. It was quite an easy thing to play tricks on search engines with a simple meta keywords tag in the past (remember the !!!!!!AAAA thing?) but search engines have now a much deeper enhanced understanding of the contents of a web page. To say, Yahoo! has published patent applications that provides us with an insight of how Yahoo! search engine finds, analyses and evaluates keyword phrases in the contents of the web pages. What is it all about? The patent application explains how Yahoo! search engine spider explores web pages to find related keyword phrases. Yahoo breaks the content of web pages down into several possible phrases and matches them with a special kind of a content dictionary. The patent application also has got a lot of explanation about how Yahoo might work with the gathered information. It indicates that Yahoo tries to rather understand concepts than just separate, single words. For example, someone looking for a query like “george bush” isn’t just searching for web pages that have words “George” and “Bush”. So, if a page contains the phrase “george bush” along with some related keywords such as “president” or “white house” then it is more likely a match for a search for “george bush” than a web page that has a story about a boy named George that was playing his toys by a huge flower-bed with a bush of roses.

So, overall, considering the breakthrough in the search engine technology introduced by Yahoo! it seems to be more reasonable and logical to keep the related keywords somehow closer together on a page to make it easier for search engines to find the relation between them and mark the content as relevant to your page.

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