France says Au Revoir to “E-mail” and news about the latest Google Trends release…
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France has officially banned Email! Wait a minute, this doesn’t mean that you will no longer be able to send email messages and will be forced to use Instant Messaging, SMS or a service like Twitter to communicate online. It simply means that French authorities have decided to rename “Email” as “Courriel”. The original idea was to replace the word “Email” with the french equivalent “Courrier Electronique” meaning electronic letter, but the hipper term “Courriel” made it in the end. Also, a start-up will now be referred to as “Jeune Pousse” or young plant. We’ll have to wait and see if the French start “Courriel”ing each other!
People have started noticing changes in Google Trends of late, and, finally Google announced the release of the latest version of this tool yesterday on its official blog. This version includes a new feature called ‘Relative Scaling’ which is a type of numeric metric and also incorporates the ability to export data on the trends. Relative Scaling basically will provide you with a ballpark estimate of how certain terms are ‘trending’ instead of exact data. On the new graph, you can notice a number at the top as well as one on the y-axis. These numbers don’t refer to exact figures, but rather, it’s a scale of the first term entered by you so that the average search volume is equal to 1.00 in the given time period.
The new export function comes with two options, relative scaling and fixed scaling. Fixed scaling is simply the data scaled as described above in a specific time-line. Google Trends users had previously noticed that the ability to view trends on an hourly basis had been removed from the tool.