Recession has many faces and the SEO industry isn’t all together safe. First there were desperate attempts by Microsoft to take over Yahoo, but having failed hasn’t stopped Microsoft from being interested. In fact they’re even hopeful regarding the Yahoo and AOL merger because they can again make attempts to take over. In fact, many market experts still suggest that Microsoft and Yahoo would rather find some common ground and seal the deal than have Yahoo cut up and used in different ways. The implications are serious and the outcome will have long lasting effects on the SEO industry.

The third quarter has already spelt doom for most companies and before the end of another disastrous 4th quarter; it’s likely that AOL and Yahoo will wrap up talks. Both companies are in serious talks and management at different levels are negotiating to find the best outcome. The financial meltdown has affected stocks of both companies and trends don’t suggest that things will stabilise if not handles immediately. From $3, to a value of $11 or $12, things don’t look too good for Ballmer. As if tension wasn’t mounting, there really is time factor that’s playing havoc. The SEO industry is faced with unknown changes; the world is waiting and watching.

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One of the latest news from the world of search engines from US is that, Yahoo is capable of engaging internet users more than what is possible by Google. The number of users is always the top for Google as compared to Yahoo.

The average hours spend on Google by visitors is around 1. 18 hours where as Yahoo managed to keep visitors on the site for an average of 3.33 hours. The reason behind why yahoo can keep visitors interested in their site than Google is something that has to be investigated, but it clearly paves light to better search results, better customization and lot other factors.

When the engaging of Internet Company is considered, Yahoo is never the leading, since AOL has taken that place. The study has shown that, the time spend for internet is increasing with age. People having job and other opportunities for internet usage and falling under the age group 35-49 is found to have more usage for internet. The studies have taken the most recent results from the world of search engine in the month of July. The impact of Yahoo on people is of course a surprise when Google continues to be the giant in the search engine market.

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In order to comply with the private needs for websites Google plans to slowly do away with the search queries erasing them in a matter of a year and a half to two years. This came back to back with other group strategies which Google declared it wants to implement so as to improve its imparted services.

They will be opting for a new data retention policy which makes it virtually impossible for users to be attached to what they search for on net. The plan is that Mountain View Internet Company will cloud the information it collects about users who browse through Google. Google will thus purge mostly all private relevant information about the source of queries so that no one can trace the queries back to individual users.

Kurt Opsahl, an attorney praised Google’s decision declaring that it was heading in an appropriate direction. Previously AOL had made a high-profile blunder by posting 19 million search queries online as part of a research project. Unfortunately the information was used to identify some of the users arising in public outrage to be followed by a string of resignations within the Company.

Various foreign laws and cyber legislations in force enforce Google to log user information for up to two years in the legal context. Google said the reason for incorporating newer schemes were in response to the reviewed feedback from privacy groups and the Norwegian Data Protection Authority. Google said it believes in such regular updates which keep it off malpractices and disorders which are bound to creep into companies of its stature. It further reiterated that it wants to remove its deficiencies right from its roots instead of trimming just the shoots. Thus Google said, providing a transparent environment to users is all it is about.

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Information is finally coming to lights that Microsofts and Yahoo’s senior executives have made a breakthrough as this is the first formal communication that both companies have attended. Although no bankers attended the meeting it is said to have been a discussion on what Microsoft and Yahoo can achieve combined as a whole. Although Microsofts bid has been officially rejected due to the fact that it was an undervalue pricetag they are said to want to have a close look at Yahoo’s finances to consider raising the price. Although AOL were also very interested in Yahoo that has now probably been scraped due to the high price purchase of bebo earlier this week. You can read more regarding this over at CNET

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AOL has today stated they have purchased social media site Bebo. So what does this mean for AOL’s future – well we believe it is a great buy for AOL as it gives them a very strong launching pad to compete with Myspace, Hi5, and facebook, it is going to be very interesting as to what AOL will do with Bebo.

Bebo claims to have over 40 million registered users wordwide and with AOL’s takeover it is expected to rise very fast as they plan to expand globally as they are already one of the top players in the UK abit about bebo taken from the takeover statement below

Bebo, founded by Michael and Xochi Birch, is the world’s leading global social media network. Building on the notion of traditional social networking websites, Bebo combines community, self-expression and entertainment to enable its users to consume, create, discover and share professional and user-generated content through the Bebo website. Bebo has 11.4m unique users in the UK and a total membership of more than 40 million worldwide. Bebo also ranks as the UK’s most engaging social network with users spending an average of 33 minutes on the site per usage day

So in all conclusions this has been a great buy for AOL as they are firmly establishing themselves in the social market. Although a hefty price tag the conclusion is that its very much worth it

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