SEOTops

In my time doing SEO, I’ve come across many characters who believe they’ve got the basics of SEO down and one of the greatest advice these people hear is ANCHOR TEXT, put your link under anchor text to help you rank higher for those words in the search engines- that’s pretty basic info you think how could someone mess that up right? WRONG! Now I’ve had clients with keywords like handbags,shoes, purses and watches all in one link which begs the question- Does anyone actually search for that except you? Who in thier right mind goes to google and types in handbags, shoes,purses and watches and then heads over to the keyboard and presses ENTER- that’s right noone.

Basic lesson- This is a sentence- Handbags,purses, lipstick, bags,bentley, shoes and watches.
This is a keyword- Handbags or Gucci Handbags maybe even Brown Gucci Handbags you know words that actual living human beings search for not aliens.

Lesson of the day- Before you start link building please for your sake and mine do keyword research, find out what people are truly searching for before you waste 10,000 links with the anchor text,bags,shoes,purses,lipstick,hotdog,fries,bentley and watches.

Why is Keyword Research so important?
If your site is targeting the wrong keywords, your customers may never find you, resulting in lost income and meaningless rankings, How many people spend 2 months building great links for some words that noone actually searches for, they get to the top of the search engine and can’t understand why their traffic levels haven’t improved. With keyword tools so readily available, there should be no reason why anyone should be in competition crazy keywords but everyday people are fighting each other off to get to the top of some crazy keywords that only they would search for.

This information is going to be interesting for those who are trying to define the basic SEO terms. I am going to focus on those terms that you meet in the SEO business every now and then. So, the top 7 terms list looks like this:

1. Anchor Text - is the specific text for a hyperlink.

2. Inbound links are links that point to your site. The number of links represents the link popularity of your website. The more, the better.

3. The Link popularity is one of the most important thing when it comes to SEO. Link popularity means the amount of links that point to your site. The link popularity will raise your site in the eyes of the search engines depending on the quality and quantity of the links.

4. Keyword is the quintessential piece of information of the context. They’re important for both sides – to the site owners and the search engine users. The former need them to get identified properly by the search engine spiders, the latter use them to find the information.

5. Spiders (crawlers) are the programs that follow the links and send the data to the search engine database for the further analysis.

6. META tags are specific HTML tags used at the top of the page. The Main purpose of having them, is to provide the additional information on the web page for the spiders to read it. The most important tag is the Keywords tag along with the Description tag.

7. PageRank. Google’s own evaluation rating system for ranking pages. Any page can be rated 1-10 depending on its importance, 10 being the highest

Remember, there are tons of more complicated and specific terms that SEO people operate but now, you are familiar with the basics of seo terminology which are important to know for beginners and experts