Google Domination
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An insight into googles total UK domination of the search market, as you can see from the stats created - Google UK have total domination in the search market, we have compared them to Yahoo Uk and the once top gun Altavista.

As you can see not only have they dominated the market but they have more than tripled yahoo’s traffic stats. Therefore beckoning the question can Google make or break a website?
We believe so - you may ask the reason how can you make a presumption whether a business can be broken by just one company. The answers are pure and simple - lets just take a trip back in time to when Altavista was the place to be seen, as you can see by the stats Altavista is close to scraping the barrell traffic wise - we ask ourselves how can a Search Engine go from Hero to Zero in a few years, well the answer is googles algothirm and search results they have by far implented over the last few year technologies which cannot and will not be beat. As more and more businesses are establishing a presence in the online world - we see people optimizing there sites not for the visitors anymore but for Google. Therefore it will take a huge budget and a bold company to even come close to the mighty G, unless of course Google make there own downfall! This beckons to yet be seen lets see what the future brings, but all in all without Google the online world would be a world for blackhatters and spammers.