Yahoo has announced that it’s ready to become a major player in the search marketing game. Whether it will score big or go down in flames remains to be seen. At any rate, they’ve just unveiled a new tool which is supposed to allow for the management of multiple search marketing campaigns at the same time. It’s free and here’s what you can do with it.

•    Import third party campaign data in one step.
•    Make mass changes to various settings.
•    Export data to an excel sheet for easy viewing.
•    Use the keyword suggestion tool.
•    Adjust multiple keyword bids.
•    Review statistics for PTC, CTR etc. campaigns.
•    Search for information on any campaign in your account.
•    Easily find and replace text.

This new tool runs on the Adobe Air platform and feedback thus far is that it’s a little slow. It depends on how many campaigns you have though, so you should be okay if you only have a few. Downloading big files is a bit tedious as well, sometimes taking as much as 30 minutes. Is it ready to be a competitor for the features offered by Adwords? Not yet. As with any new program, there are some kinks to work out. Will Yahoo be able to compete with Google? Maybe. Maybe not. But at the very least, search marketers will have more options for running their campaigns.

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The Global financial crisis is supposed to affect Google on a large scale. When online advertising is considered, it is expected that the economic condition prevailing in the world will be in favour of Microsoft while Google will have to struggle hard.  

When Google acts as a intermediary connecting advertisers and websites, this world economic crisis is expected to hurt this search engine giant badly.  

As per the news from their director of Adsense, it is known that the economic turmoil existing in the world has created uncertainty for Adsense publishers and their career. Google is continuing to invest in the innovations that will favour publisher and advertiser, during this difficult situation. They are focussing on the development of product offerings. This will boost the performance of publishers as well. Ads will be made more effective through the advancements made through experiments and search in the field of Adsense.  

They will try to introduce the double click technology which will improve the condition of Adsense publishers. Continued launch of products and features will help in the growth of the Adsense industry as well. Adwords advertisers will also be benefited, thereby helping them to easily target the content network. New display ad builder is also expected to improve the performance of advertisers.  

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It’s almost as though Google has done a full circle by not permitting beer adwords. Now this may come as a surprise to many because Google has always held its own and barred such advertisements, and all of a sudden there’s a huge change which stands to benefit many and is at the same time quite an interesting proposition.

Google’s stance on this matter is that they evaluate keywords and adwords continuously and make changes that are suitable and stand to be profitable. So now beer, wine and champagne get to see the white flag and Google says the decision to allow such advertisements stems from the fact that since such products are intended for sale and consumption by adults, they can be bought into the realm of mainstream by simply using a non – family safe status alongside.

One way of looking at the whole thing is that Google is trying to earn more through ad revenues during these difficult financial times. So in reality alcohol ads are no longer a taboo, so one is obviously left wondering what else will enter the boundaries of safety I the days to come. Whichever way, the alcohol ads are certainly welcome and make things easier for many webmasters and SEO experts.

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Things keep changing when it comes to tools we use to strengthen SEO aspects. As such, it should come as no surprise if you see images for certain adwords. So, if you’re searching on Google, you may see the option of show products from. This will show up on the plus box and if you click on it, it’ll show you further listings that have attached images. Now, the most unsettling reality of these images is the amount of space they’re taking up.

The idea of ads is not too surprising because in the past adwords have been associated with videos related to them, and now there’s images. Google is surely taking a very competitive approach in regards to adwords and checking out many permutations and combinations to see which of their results gain maximum acceptance. Google’s testing of product results in adwords has been ongoing, and previously the Google base was in the forefront.

This new feature does not alter free results but instead pushes other ads towards the right. The image implementation will not show up on all your searches right away. Google is also attempting to check banner ads in image searches. The changes can bring about pronounced differences.

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Here’s another exciting offer from the yahoo search marketing blog. This new feature allows Yahoo sponsored search advertisers to target advertisements based on individual zip code requirements. Apart from Ask.com, Yahoo is now the only other major search engine that has made specific zip code targeting for their advertisers a reality.

Google adwords even though not that specific does allow users to use zip codes for their targeted adwords and the search is limited to 20 miles around the targeted area. This allows advertisers find custom targets as per the zip code provided. This geo targeted feature can be used by simply altering your existing settings.  Yahoo sponsored search advertisers need to make changes under the campaign setting tab. In the target by field drop down box, you need select the zip/postal code option. After making your zip code selection, you’ll need to supply your list of zip codes and the search will process accordingly.

Yahoo does say that such targeting may not be altogether accurate based on many factors, including the level of targeting that’s been selected. However, there are many takers for this new feature, especially those that want to target specific areas rather than an entire city, so search results will be magnified within your target group of zip codes.

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Cuil was released recently and the very recent updates on the web analysis suggest CUIL has to travel a long way to even compete with Google. Many SEO experts believe that Google has found a competitor in CUIL. It is true that CUIL has made the mark impressively as it was successful in achieving topmost page rank soon after the release. But, the fact remains the same that Google have lots and lots of websites in their data base server, where as CUIL have to count on it. Anyways, the events have contributed well to a hot debate topic, and it was a prominent SEO discussion of the past week. 

The association forum for CUIL has suggested very recently that they are on the look out for establishing and maintaining the services those Google possess already. But roots of CUIL would not be that easy as the Google services have cemented its root very deep in to the hearts of public with their incredible services free of cost. Ad words, Page Creator, Orkut communication centre have become incredibly popular among the public. CUIL press releases highly insisted on broadening their horizon to conquer the web world and, indeed, they have miles to go.

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