Syndication Web Services from hakia.. And beware of AdWord account kidnappings!!!
Friday, June 20th, 2008hakia, the semantic search engine, just came out with its Syndication Web Services for web publishers or businesses looking to provide semantic search on their sites. Syndication Web Services provide the semantic technology which powers hakia. It delivers an XML feed with options to customize the feed.
The Syndication Web Services technology offers 30,000 free searches per day which is also free of advertising. This offer is only available to early adopters until they fill up their partners’ quota. These are some of the interesting features of Syndication Web Services:
Web Search -Provides search results from the entire web
Vertical Search – Provides search results from a particular vertical such as, health, or from a particular database.
News Search – Provides news articles for the given query.
Categorizer – Helps to identify categorical items from a given text ( can be a text block or URL)
Summarizer – Displays a summary of a given text block/URL. Will be of most use to content management systems.
Characterizer -Helps to identify and expand various keywords, phrases or tags; perfect for SEM professionals and publishers.
TMR (Text Meaning Representation) – Displays ‘text meaning representation’ of a given text block, most useful for core technology development.
According to Dr. Riza Berkan, CEO of hakia, this new hakia implementation is meant to be useful to a wide variety of applications, right from advertising to even document management. The best results will be seen by webmasters with complex projects, as they will benefit from the unique improvements made possible by the semantic search technology.
Now we come to Russell, a small time advertiser who like thousands of others had used Google’s AdWords to advertise one of his sites, WorldLabel.com. All was going fine until one day Russell noticed that seemingly spammy campaigns had been set up in his account.The site being advertised was “lastminute.com” which claimed to offer a loan of $1500 instantly, and the keywords for this campaign were variations of “loans” ,“fast cash” and so on. A little research showed that Russell had received a “phishing” email that had looked like an official email from Google asking him to login to his account to change some settings. In this case, Russell was saved by AdWords’s abuse filter and has since then changed his password. But for those of you hearing those alarm bells ringing, the best thing to do when you recieve such email is to ignore it. If you just can’t ignore, then never click on it, open a new window and type in the actual URL (in this case the AdWords home page) manually.
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