SEOTops

Search Engine Results Position or SERP in short has become too vulnerable in the recent past and any constant observer can notice the changes very easily. SERP has never been completely predictable even in the past, but off late it has created a lot flurry and hence is turning things topsy-turvy. While trying to scrutinize the major contributors in Google ranking one finds the major contributors in SERP are Link building, Keyword density, Internal Linking, back links and image links. There are some other factors as well, though NOT that significant enough as it may be noted that one has to play the optimum balance between all these factors.

If a site has a good amount of back links, which is basically anchor based, but internal linking is significantly less, then the chances of scoring high rank comes down. Likewise, if keyword density comes down below 1%, then perhaps search engine does not bother much about your pages.

Our common perception is that if a website has got a reasonable number of links it has a fair chance of holding the higher rung. Having studied some sites, which rank higher based on keyword specific search depending upon keyword density, we maintain it as per the standard rule of 1%, wherein other sites also has a similar keyword density.

On proper scrutinizing, we have found that the other side has got much more image links with proper ALT tags than us. Do search engines give more priority to the image links! It is also worthy mentioned that a proper internal linking within the site have also found to be highly effective in SERP. So, if your web pages have got a balanced and structured internal links, distributed evenly over the pages, search engines value them even more. At times, they are given almost equivalent weightage of back links.

We all know search engine algorithm are never revealed and the challenge lies in breaking the secret and mostly by trial and error, but the vulnerability shown by search engines in the recent past in case of SERP has beaten all past experience.