Search Engine Optimization Vs Social Media Optimization

Social Media Optimization Sites such as You-tube, Digg, Stumbleupon and Propeller have become a major marketing tool and is looking at becoming the next generation of online marketing.

Social Media Optimization (SMO) has the power to bring in large amounts of targetted niche traffic both very quickly and on a long term basis, unlike tradittional SEO which is more of a steady traffic load. Weighing out both SEO and SMO both have there positive effects and both go hand in hand, but as companies now are looking for quick turnaround times SMO is a great way to achieve that while slowly build up the position of the SERP ranking to also achieve the desired keyword positions in the major search engines. Here we will compare the benefits of both Search Engine Optimization and Social Media Optimization.

Benefits of Seo:

Targetted Traffic
Long term SERP’s Positions and traffic
Cost Effective
Authority Status
Excellent Return on Investment

Benefits of SMO

Heavy Traffic very quickly
Advertising directly to prospective clients
Great backlinks
Word of mouth effectiveness SMO brings
Share your content with video and audio

As you can see both have equal benefits, although some people believe SMO is better than SEO and vice versa – we feel that both optmization methods cannot be compared to each other as if both done correctly will fit like a needle and thread. For example you submit a story to Digg, your story gets very popular beinging in floods of traffic in the short term, but it then has a knock on effect with webmasters and blogs linking back to that popular story thus giving a nice selection of natural backlinks which the search engines love.

SEO and SMO will be around for years to come and both will play there part in making a site successful so instead of compaing them we should join them to create one SEOMS.

Happy Optimizing

Subscribe to our blog to receive new posts and updates by Email

If you enjoyed this post, make sure you subscribe to my RSS feed!

This entry was posted on Monday, February 25th, 2008 at 2:59 pm and is filed under SEO Knowledge, Socal Media Optimisation. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Gurdip says:

February 25, 2008 at 11:49 pm

A very interesting read – I also feel that both go hand in hand

Mark says:

February 27, 2008 at 4:33 pm

Digg is the best in terms of SMO and getting backlinks. Mister Wong and Del.iciou.us are also very good for backlinks. Here’s a few more sites to add to the social networking list: Twitter, Pownce, Current, Sphinn, Metafilter, Jaiku…the list goes on!

Search Engine Optimization Vs Social Media Optimization « Digg Duhh says:

February 27, 2008 at 8:32 pm

[...] read more | digg story [...]

juned says:

February 28, 2008 at 12:40 pm

Nice comparison between SEO and SMO.great

Shreya says:

February 28, 2008 at 1:26 pm

Very informative and useful article…

I agree…I think both SEO and SMO complement each other….

seo guru says:

February 29, 2008 at 5:29 pm

i agree with you smo is the not just the new buzz word its the new happening method.

Logo design says:

March 1, 2008 at 7:20 am

Social media,has becomes increasingly important to a Web site’s success and its visibility in search engines. It can be used side by side to drive traffic. The blog posts, articles and comments can reveal imp. information about a company and it’s products. And search engine’s are going to love this as they are always looking for content.

thailand adviser says:

March 10, 2008 at 3:56 am

Well , I do agree with your article. I do use SEO oftenly as well as Social Bookmark

Targeted Traffic says:

March 10, 2008 at 1:00 pm

Good read. SMO has a much faster effect than SEO efforts. In some niches it also has a greater effect.

Pravish Thomas says:

March 15, 2008 at 7:13 am

Yeah i do agree both are best if they are combined together and done effectively.

The real fact that SMO rules but there are many other factors – SPAM so need to look on that too.

But i would agree that SMO saves time + money + gets traffic at the same time which is really needed. I would be coming up with a whole list of Resources on SMO soon so get on with my blog site to catch up the SOCIAL in ACTION

SEO Vs SMO says:

March 29, 2008 at 9:44 am

[...] Heavy Traffic very quickly Advertising directly to prospective clients Great backlinks Word of mouth effectiveness SMO brings Share your content with video and audio Search Engine Optimization Vs Social Media Optimization [...]

Social Media Sites Equals Time Well Spent says:

[...] Yes social media sites can be an important part of link building. Social Media Optimization is what it’s called. You can read a good post about the differences in SMO and SEO Search Engine Optimization here: Search Engine Optimization VS Social Media Optimization [...]

Internet Consultant says:

April 9, 2008 at 4:04 am

SEO and SMO should not go against each other. They should go hand-in-hand for a guaranteed volume of traffic and returns of investment. We can’t let them clash but we can compare them. The SMO has an advantage of getting raw opinions from your customers, so it’s interactive. SEO focuses on your website visibility and page rank, while SMO focuses on search engine visibility, page rank and customers’ words on your product.