Search engine results personalized by Google
Google has recently granted a patent where in they describe the method by which they manage to change the orders of the pages that are displayed to the users. This is mainly based on the language preference as well as the location of the searcher.
According to this patent, Google will change the search results based on the country and the language preferred by the searcher. A recent patent in this context also consider the populations in which the searcher will be a part of. This will be based on the user behavior of the populations. This is through the analysis of pages which will be clicked by the members of those populations when a search result is being displayed to the users.
Depending on this population, a ranking is given to the articles and the articles are displayed to the users based on that ranking. Algorithms and data associated with this population will be used when determining this population information from the web pages.
When a searcher performs a search, the search engine retrieves the listing of pages according to the ranking. Once this is done, search engine will look for any population flag associated with the user. If this is found, the search engine will rearrange the pages according to that.
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I don’t care for the personalized results, though I expect I’ll get used to them with time. Google does need to be constantly improving their algorithms to stay on top.
Interesting idea, but it begs the question whether Google would modify the “organic” SERPs based on things like how much money a site’s owner pays. I just hope there’s a way to disable it if I want “true” results, rather than what Google assumes I want.
If it works how they say it will then surely it will be of benifit. You will get the results most suited to you. But Vancouver makes a good point about disabling it to get true results, just in case.
Nice post
I have started noticing that I can do the same search
5 minutes later and get different results
wonder if its related to this somehow?
Jack
Thats really useful
Google will change the search results based on the country and the language preferred by the searcher. A recent patent in this context also consider the populations in which the searcher will be a part of.
“I Am Totally Agree”
Enjoying reading your blog. Hard work always pays off.
Many suspected that the input from users will affect the serps on algo level but there is no proof that this ever happened.
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