Nabs|November 30, 2008|9

Search engine results personalized by Google

personalized-search

Google has recently granted a patent where in they describe the method by which they manage to change the orders of the pages that are displayed to the users. This is mainly based on the language preference as well as the location of the searcher. 

According to this patent, Google will change the search results based on the country and the language preferred by the searcher. A recent patent in this context also consider the populations in which the searcher will be a part of. This will be based on the user behavior of the populations. This is through the analysis of pages which will be clicked by the members of those populations when a search result is being displayed to the users. 

Depending on this population, a ranking is given to the articles and the articles are displayed to the users based on that ranking. Algorithms and data associated with this population will be used when determining this population information from the web pages. 

When a searcher performs a search, the search engine retrieves the listing of pages according to the ranking. Once this is done, search engine will look for any population flag associated with the user. If this is found, the search engine will rearrange the pages according to that.

Subscribe to our blog to receive new posts and updates by Email

This entry was posted in Google, Internet Marketing, SEM Knowledge, SEO Knowledge and tagged , , . Bookmark the permalink.
  • Carrie

    I don’t care for the personalized results, though I expect I’ll get used to them with time. Google does need to be constantly improving their algorithms to stay on top.

  • http://m7tech.net Vancouver Island SEO

    Interesting idea, but it begs the question whether Google would modify the “organic” SERPs based on things like how much money a site’s owner pays. I just hope there’s a way to disable it if I want “true” results, rather than what Google assumes I want.

  • http://social-masters.com/blog/how-to-attract-girls/ Attract Girls

    If it works how they say it will then surely it will be of benifit. You will get the results most suited to you. But Vancouver makes a good point about disabling it to get true results, just in case.

    Nice post

  • http://SendCardsFast.com Send Out Cards

    I have started noticing that I can do the same search
    5 minutes later and get different results

    wonder if its related to this somehow?

    Jack

  • Guest

    Thats really useful

  • Guest

    Google will change the search results based on the country and the language preferred by the searcher. A recent patent in this context also consider the populations in which the searcher will be a part of.

    “I Am Totally Agree”

  • http://www.progametester.com Guest

    Enjoying reading your blog. Hard work always pays off.

  • http://www.dejan.com.au/ Dejan

    Many suspected that the input from users will affect the serps on algo level but there is no proof that this ever happened.

  • http://www.admissionsnursery.com Nielsen

    I follow your blog for quite a long time and should tell that your articles always prove to be of a high value and quality for readers.