Search engines rank web pages from among a great collection of pages and this is an automated process. It never means that, search engines are not giving importance to people while showing the relevant results of a particular search. Some people will be satisfied with the way the search engines are coming back with results for their query. At times, some people might feel that the result is not relevant to their query.
Instead of using quality reviewers for a fully automated search, Yahoo uses the information they collect from the behavior of the users. They try to learn how the searchers are using the pages they obtain from queries. When specific query results are displayed to the users, they tend to choose some and this information is compared by Yahoo. In this simple manner, they will be able to make use of the knowledge and interest of the users while they rank the pages for query results.
Such a ranking will even include the knowledge and education level of the people who are making queries. When the ranking of the user is used by search engines, this influences the rating of the search results as well. The quality of the reviews has a great influence on this type of ranking.
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