Online Advertising Drops 5%
The recent news as TechCrunch shows that online advertising may drop 5% in revenue. This is in accordance to the Interactive Advertising Bureau and a researcher st IDC. A lot of people may not believe this but it is already happening. Before the year starts, there have been lots of prediction increase happening around the internet. Even Emily Riley of Forrester said that online advertising revenue may increase 12%.
But we can’t blame them for making these claims. After all the trend in the past years have always been increasing. With this, it is inevitable to predict the revenue to take the same path in the upcoming years.
But with this alarming news, it seems that money will not easily come by even in the online world. But what’s surprising about that? The online revenues comes from offline businesses. It’s the sad reality. We must face that internet marketers may also feel the horrors of recession.
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This is an interesting stats. I do think advertising online probably has dropped in this financial crisis
I believe it’s an small effect of recession period. Till 2010 World’s online total spend is predicted to increase by 11%.
Internet may also become victim of recession. But as an SEO, I don’t think that it will hit us severely like other markets. Because internet usage is rapidly growing in some parts of world. Some regions are saturated, so it may be possible that money can shift from one region to another, but overall, it will be good year ahead for all of us.
At least keyword CPC will go down!
That’s a great point to bring up. There are certainly a lot of details like that to take into consideration. I offer the thoughts above as general inspiration but clearly there are questions like the one you bring up where the most important thing will be working in honest good faith. I don’t know if best practices have emerged around things like that, but I am sure that your job is clearly identified as a fair game if you are commenting as an individual.
Wow that is a great point, thanks for pointing that out! I’ll be back again soon, I hope to see some more great content in the future from you!