Internet is flooded with eye catching advertisements like “Guaranteed Ranking in 48 hours”, “Become No.1 in 15 days” and many more, which lures the traffic and the concerned web developers, who have been continuously engaged in promoting websites in various search engines. The obvious question that comes up is about the authenticity and moreover about the long-term impact.
This is an established fact that search engine crawlers never disclose their algorithms and on top of it they change their algorithm very frequently. So, there is hardly any chance of analyzing the parameters and contribution of each parameter towards ranking. Most of the SEO consultants rely on the basic philosophy and apply them in getting their website a higher rung. Internet and newsletters have made most of the people aware about the fundamental principles of SEO like more inbound links, keywords, Meta and ALT Tags, etc. Then how do they achieve the goal? What we have analyzed is they try to give a sudden boost by incrementing the inbound links drastically and stuffing of keywords, which have been constantly in demand while searching in various search engines. A continuous presence on the Internet for a reasonable period earns them the acquaintance with various people, who allows the links on a priority basis due to a mutual beneficial relationship, which safeguards interests of both of them in various ways.
Most of the search engines including Google prefer hits on the website from versatile geographical areas. Technology marvels have made it possible to trace not only the zone but also the particular computer. Sophisticated Crawlers record those IPs and the efficient process of search engine algorithm with such attention to details gives the website a good rank. The wide network of Webmasters and SEO consultants are used to achieve the desired effect.
Now what the common website owners should do? First of all, he should surely apply all the basic guidelines of SEO while developing the website and then try to get a certain number of inbound links, which will enhance the chance of converging traffic from different resources to his own website. It can be compared with the fundamental marketing philosophy, the more, the visibility, the higher is the chance of sales. Now where to place the links to make them most effective? In the realm of Internet people are more accustomed with the jargon, relevant sites, which means a link from a site with similar theme or correlated products is most effective to draw traffic to your website. We really don’t know how much crawlers give value to such relevant links, but the common human behavior always tends to visit such parallel sites, which become coefficient of the other in any term. Like, a teen-ager, who is looking for a higher education may be equally interested in education loan. So, a link of education loan provider becomes absolute relevant in the websites of education institutes.
The cherished tradition of link building still continues, whether to draw the attention of search engine crawlers or the visitors. So, why to avoid it?
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