In my time doing SEO, I’ve come across many characters who believe they’ve got the basics of SEO down and one of the greatest advice these people hear is ANCHOR TEXT, put your link under anchor text to help you rank higher for those words in the search engines- that’s pretty basic info you think how could someone mess that up right? WRONG! Now I’ve had clients with keywords like handbags,shoes, purses and watches all in one link which begs the question- Does anyone actually search for that except you? Who in thier right mind goes to google and types in handbags, shoes,purses and watches and then heads over to the keyboard and presses ENTER- that’s right noone.
Basic lesson- This is a sentence- Handbags,purses, lipstick, bags,bentley, shoes and watches.
This is a keyword- Handbags or Gucci Handbags maybe even Brown Gucci Handbags you know words that actual living human beings search for not aliens.
Lesson of the day- Before you start link building please for your sake and mine do keyword research, find out what people are truly searching for before you waste 10,000 links with the anchor text,bags,shoes,purses,lipstick,hotdog,fries,bentley and watches.
Why is Keyword Research so important?
If your site is targeting the wrong keywords, your customers may never find you, resulting in lost income and meaningless rankings, How many people spend 2 months building great links for some words that noone actually searches for, they get to the top of the search engine and can’t understand why their traffic levels haven’t improved. With keyword tools so readily available, there should be no reason why anyone should be in competition crazy keywords but everyday people are fighting each other off to get to the top of some crazy keywords that only they would search for.
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