For a very long time webmasters have been neglecting ISO, I feel the way the search world is forming this is going to be a major part to play along with SEO and SMO.
Image search has grown leaps and bounds over the past few years and maybe in the near future could rival the genuine search. For example say that you go to google and click on images lets say we are looking for frogs well lets type that in http://images.google.co.uk/images?gbv=2&hl=en&q=frogs
I guarantee northwestfrogfest will be getting a heck of alot of traffic for that term, bringing in not only targetted but also visual visitors. Alot is to be said about ISO and how you can get your images ranked highly but a few points to remember are
Use unique pictures just as you have been using unique content for your site
Think of an image keyword you would like to rank for and rename the file name
Rename your alt tags to the targetted keywords you would like to appear for this is a very important factor
Make sure the pictures are of a good quality
You can also see benefits by putting effective text around or below the image explaining to the spiders and the users what the image actually represents
Get people linking to your image, yes thats correct you want to rank your site high you need to get quality inbound links – you want to rank an image high the more people linking to your image the better think about it same search same algo. For example one image I have on this blog is from http://www.weblogcartoons.com/cartoons/google.gif now they will get credit for this image because im naturally linking back to it.
All in all ISO is becoming a must and if your are not effectivley optimizing your images your missing out on traffic and conversions.
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