Well it has been just over a month since Google aquired company Doubleclick. They are said to be axing upto 20% of Doubleclicks staff. Today, we are laying off some DoubleClick employees in the U.S. and placing others in transitional roles,” Google said in a statement.
Google has also decided to also part ways with Performics the SEO company that was also part of the Doubleclick Aquisition. This actually comes as no suprise as the saying was “What would Google do with an SEO company?”.
There has also been a shakeup as to when google purchased Performics it created alot of conflict as to what google were going to do and damage its relationship with alot of SEO companies. A key concern in the SEO area was that Performics was to obtain special treatment to information about Google’s search-engine algos, putting all other SEO firms at a distinct disadvantage. There was also further concern that Google would push its in-house Performics Search engie marketing services at very reduced rates. There are currently no reports of a buyer for Performics but alot of interest has been shown.
We will see how the sale goes in the near future
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