Google Sandbox

Long time ago, many webmasters and seo professionals noticed an interesting fact about some kind of time lag between launching the website and seeing it in the Google search results, occurring for the newly registered domains or domains that change the owner frequently. A website can be up an running for a month or so, the link building is in progress, but the results of the search queries would never return links to that website. Why is that? Two possible explanations are as follows:

1)    Google’s policy. It kind of makes sense to me why Google would implement such a policy towards the new web content. In fact we all know about it. It’s something you have the spam filters in your e-mail account for. Just imagine how easy it could be, to buy a thousand domains for a year and fill them with the links to your website. It’d take you about 6000 dollars but (!) what you get back is a whole lot of backlinks from the first level domains – somehow more important than anything else. This could boost your place in ranking up to the top 5 in a matter of days. Ok, this is a little exaggerated kind of an example but you can now see how important this feature is in filtering the content of the web.
2)    Google’s mathematical algorithm. Other way to look at the Google Sandbox effect is to think for a second about how much time Google might need to calculate the PageRank and the relevant importance of this website’s content before it can let it appear in search results. Pure math.
Also, not all of the webmasters do agree that there is this kind of effect taking place on the Google’s part, but no matter what, keep up with good content within your site, have a nice web design that appeals to your visitors and be sure you will do just fine and can actually forget about such thing as Google Sandbox.