The most important positive impact of Google is its ever green dynamism and endless enthusiasm about offering some new experience to the users, keeping in synchronization with the ever cherished tradition that a rolling stone gathers no moss. We have seen Google to come out with various utilities like Webmaster Tools, Analytics, Local search, Google Map and perhaps the latest addition is Google Merchant Search.
Shopping has been gradually becoming popular to different segments of people and many shopping or service comparison websites have been already launched. The people become suspicious at times about their reliability, which leaves the door wide open for the entry of a renowned brand like Google. What the user gains? Google defines the newly launched Google Merchant search in three simple steps. In Step 1, you compare providers using refined search, step 2 You select and Google will connect them to you while in Step 3, Google allows the providers to call you as per your preference and convenience. Google assures about maintaining confidentiality of your personal or contact information. Moreover the entire service is free for the users.
Now let us try to analyze the situation. As Google has launched the service, most of the providers will pounce to enlist themselves in Google Merchant Search. Surely simple organic search will not be adequate for them any further and a lot of thrust will be showered upon for content, keyword etc to find a better rank even in this high profile SERP. If we try to delve into the market scenario, there have been continuous attempts to threat Google and it’s popularity. Perhaps such a silent launch of such a phenomenal concept can be justified by the cherished tradition of software vendors that even Google has launched only a Beta version as yet. We need to wait for a few more days to watch the original version and we may witness is another blast over the Internet.
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