It seems like not a day goes by that you don’t hear about some new tool, program, or gadget being released by Google. If it’s not that then they’re making changes to their search pages or tweaking their algorithms. Not all of this is bad, never mind the Buzz debacle. In fact most of it is pretty good, especially for search marketers. Now there’s the news that Google is moving to go even more in depth in terms of the localised searches that they now offer.
At present, if you wish to refine a search, you have to do so via the traditional search box. What Google is proposing is that you can now use a search options facility in order to search local results. You can set a default location and choose to use that for all searches, or you can even enter a custom search area. You can even narrow down results based on region, state or even as confined as by city.
It might be a work in progress but one can instantly see the potential, not necessarily for those who offer online services but rather those with physical stores at different locations. It could change the face of local marketing by offering more targeted results and therefore more targeted ads. Google has a history of fine tuning products until they work so we’ll just have to stay tuned and see if this will be another of their successes.
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