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Google has always been in the forefront doing something interesting and useful for their users. Their ad sense environment has been expanding with this prime intension targeting at the visitors.
The most recent development noticed in this empire of Adsense is the expansion aiming at the web based games. Office has been opened with a intension to assist willing developers in this area. They could include video ads and image ads in the online games, thereby making high revenue.
Developers are given the freedom to place the ads according to their willingness. They can include this before a game, after each level change or after the completion of the game. Filtering options could be included in the games to allow the control of ads by users.
Around 20 games from Google partners are currently working in this form. If things fall in place and appear favourable for Google, revenue will be generated more easily. Since the number of internet players playing online games is so high, the market is wide and full of scope. The size of the targeted audience hence increases greatly and this is what marketers expect to see in their business. Thus benefit through this strategy is two way – for Google and marketers.
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It’s an interesting topic. Recently, Google reversed their policy in Britain:
https://adwords.google.co.uk/support/bin/static.py?page=guidelines.cs&topic=9271&subtopic=9279&answer=47220
it is good post, i didn’t know that
Google making games? What next… When can we watch Google TV on our televisions?
We already ca with Google current
It seems we use everything online from Google
to YouTube Scavenger: Google is now trying to make money from whitespace on TV. It is said that whitespace is a short time when you switch between two channels.
It keeps getting better and better. The more competition, the more we benefit-
It is true?