When someone search for a particular topic in a giant search engine like Google, numerous search results are obtained depending on the SEO standards those results possess. The tips, techniques and tricks to yield better search engine results have been discussed over the years. Interestingly, what Google does in accomplishing the same has been under the covers till recently. This seems to be the hot topic of the year in SEO sector, when Google published the techniques they adopt in blending their mechanisms to produce search results.
When a search is made by the end user, categorization of posts is made by the Google as per the well known traditional constraints of a typical SEO post. As we know, these typical constraints are the features a post should possess. These features can be termed as the scoring features of an article. Scoring features are pre calculated, which could be the “compulsory stuff” for an article, and some of the features are dynamically calculated, which depends on the search queries.
All these scores will be added or multiplied for further filtering. After sending the obtained result to another search engine like “news search engine”, some other calculations are made depending on other attributes like freshness or latest news quality.
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