After their attempt to a little touch up, Google analytics offers an important upgrade. They are offering a better approach to:
• AdSense integration
• Motion Charts
• advanced segmentation
• API
• custom reports
• updated user interface

Though being hailed as an upgrade, the great news is it’s free. These tools can be used by all Google analytics users. The idea behind this move is to make the expensive and difficult to use tools gain larger acceptance. In this new approach, they are free and easy to use. This adsense integration lets you link your adsense and analytics account after which you can view all adsense data. Now you can evaluate and watch your account closely and determine changes in:

• total revenue
• impressions
• clicks
• click-through ratio
• revenue per day,
• revenue per hour
• revenue per page
• per pages profitability
• revenue per referral
• data on sites that bring in profitable traffic

If you’re wondering how to get around to using these tools which may seem a little complicated, there’s good news. Google has made available videos to aid users in their quest to master the use of their integration tools. Things will take a while to be used by all but the beginning is here.

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Tags: adsense, analytics, API, clicks, data, Google, integration, interface, motion, pages, referral, revenue, tools, traffic, videos

This entry was posted on Wednesday, October 22nd, 2008 at 8:03 pm and is filed under Google, Internet Marketing, SEO Knowledge. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.