Insurance company Gocompare.com look to have secured there place back in the top 5 positions of googles SERP’s for the keyword “car insurance”, After being heavily penalised by Google for practicing blackhat link building techniques involving link purchasing to boost there PR. It is said to be that although they were dropped for about six weeks it shows they have cleaned up there act and have received only minimal punishment from Google. A little warning to Go Compare is that they are very lucky and this shows the reason why you should always perform SEO as per Google’s guidelines.
It is reportedly stated that Go Compare actually lost about 84% of there traffic giving there competitiors a major income boost over the past few week, it is also sending a spark warning as to how powerful Google actually are for either making or braking an online business.
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