Did Google Update its Search Algorithm?
A post on Archer SEM SEO Blog entitled “New Google Algorithm Change – Commie Update?” have made a claim that Google have changed its search algorithm. This is in accordance with the change in rankings on longtail terms that some people have observed. Although we have not witnessed this ourselves, it is important news to us SEOs to hear that Google is now changing its ranking rules.
Perhaps the most important debate that have emerged here is the ranking of big companies. A lot of websites have found themselves sliding down the rankings as the large companies emerge at the top. This is an ethical issue because having the search results controlled by the “authoritative” sources will only result into less variety and unfair competition.
Google may have a reason for doing this. A lot of of the big guys lack the ability for proper SEO that’s why they are giving them this little boost. However, this may be bad news for the little guys. This only means they have to work double if they want to occupy the rank that is now given by Google to the big guys.
Although this may create a lot of noise in the search engine world, it is still not yet confirmed. It is just a theory made by some people who have observed the lowering of their rankings overnight. Here are some images from the ArcherSEM.com
But should we all worry because of this?
Of course not! What we must remember is that we should change our approach to branding. So long as you create your brand and establish your authority in a certain niche, then you can expect yourself to soar in the rankings.Branding has always been used in social media but today, it is also valuable for search engines. Even more valuable than little keyword alterations.
Google may have a reason for doing this. According to SnoopBloggyBlog, Google may be doing this in connection with their new service – TV and Online Radio Ad Platform. This can only be utilized by people hoping to establish their brands online. So I guess it goes without saying that what Google want is for us to use this advertising platform if we want to ace their ranking algorthms.
So what can you say about this recent shift? It will provide a whole new background on how people do SEO. It may even threaten some methods that are not compatible with it. My only concern here isthe difficulty of building a name for a particular brand. If you’re a nobody then don’t expect to see yourself on Google. With their new algorithms, they will simply ignore you.
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Tags: Google, google algorithm
sometimes i have the feeling they update it every week
Yes! Google is always tweaking their search Algorithm, and I believe they are rotating parameters within the algorithm on a regular basis, just to keep everyone guessing. It’s a moving target.
I’m seeing many of the results for my pages dancing around in the SERPs, so I’m assuming that something is happening. It will be interesting to see what this all means in the long run for my sites.
Google’s search algorythms are updated more frequently than a lot of people may think. Rankings fluctuate almost on a daily basis. I have seen my websites rank on Google move up or down sometimes every few hours. A lot is to do with others optimising their sites but a lot is to do with changes in Google’sm own algorythms.
I have heard that google changes it algorithm frequently.It is necessary to update ourselves about the google algorithm to rank higher in search engines.
Google always update recently and change many things.
I’ve noticed frequent updates in algo but I think they affect only certain elements or segments rather then being search wide.
Very nice ;] SEO is still the most frequently changing business…
Yes Im sure there was some change, too many people noticed a drop in PR or serp for it not to be the case
Webmasters are actually google slaves, trying to get higher ranks. We do almost everything
ARGGGHHH !!!! Just when I thought I had it all figured out, Google throws me a curve ball. Well back to drawing board.
Yes, I read a lot about this, and Google is believed to have changed its algorithm a bit. This lead to a lot of jumping in the serps for many sites.
That’s kind of messed up if that’s true. It’s hard as it is to try to move up the rankings in a competitive industry as a smaller company.
may be google use to change the algorithm regularly so that no one will master search engine rankings.Anyways there are lot of other ethical seo techniqes with which you can rank higher.
Google is always a moving target, the big guys are always slow to move, so the little guys can always exploit long tail niches as long as you play by the rules
Yes, I’m also agreed that Google’s Search Algorithm is updated time to time.
Realistically it has to keep refining and changing – I don’t think they’ll ever bring in major changes simply as if it’s the most popular search engine and “it ain’t broke then why fix it” – minor changes are probably a good thing, if ultimately they give the end user more accurate search results. I’m sure a lot of it is based upon user surfing habits, so in practice it’s the user that is defining the search results, which is the way it should be.
Google employee said in an interview that the amendments add about 5 per week.
I understand that in order to keep SEOs and web site owners a little honest things must change, but give us little guys a break. I watched my website go from number 6 on page one for the last 3 months to number one on page 4, to number 10 on page 4 to page 5, then to page 7…all in the matter of less then 12 hours.
The irony of all this is not one website to has moved up to the the first page has anything to do with our product. If I owned a restaurant or supermarket or big department store chain I could use what these other websites are selling. As always, Google and the rest of the search engines do it to us again. Nice going to all you people who run the search engines. You’re turning out to be just like Big Brother in the fact you have no clue what the public really wants. I’m sure when I look something up on the internet I want more than the first 2 or 3 pages to be the same merchandise, only from different companies. Your day will come, and siooner than you think!
Did anyone else notice a large change in the organic rankings after Thanksgiving? I suffered a huge loss in my rankings and have no idea why.