There is so much hoo ha about Twitter killing Google and Twitter being the future search tool. Every single article that you read about Twitter is that they do things in real time, real time discussions and buzz, which is something that Google’s results do not really do and do not really cater for at the moment.

Google has responded with so many different methods, the most recent being feeding in Twitter results into the SERPs and having the option to bring in results that were updated in the last hour. But in my personal opinion twitter is a social site like any other site. There are some downsides to the service in my opinion, which are as follows.

Information
Information and news is all very well and good being in real time, but what if someone wants to find old archived information or read older stories, can they do that? No they simply cannot, because it’s all in real time and sites are actually never crawled and indexed, it is going to be very hard.

Products
Now this in my opinion is the main killer for Twitter and it’s something that Google are doing wrong too. Google are now trying to bring in more real time results and results which are current that people have just posted or talked about. Every non tech person (the mass user) I know uses either EBay, Google or Amazon to buy something, with Google probably being the first choice. They do this because one, it’s easy just type into the search and away you go. Two it’s relevant, Google have never let me down when I want to buy something, they deliver the most trusted sites to me. Now what could these product searches do instead? Search on Twitter and get conversations? No thanks, or create an account and ask your 0 followers to help you out? Or I know, grow your network communicate with people you do not know and ask them, but why? Why would anyone do that? People have busy lives and they do not have enough time to constantly update their tweets. What easier solution then to go to Google and type in what you are looking for, does it have to be real time. No, not at all, trusted products from trusted sites which have built that trust with hard work and clever advertising.

Now do not get me wrong twitter has a place in the market for news and stories, but Google is so much more than that, maybe they are beating Google on the news front and if Google want to jump on that bandwagon and fill their SERPs with real time STORIES then fine, maybe it would be a better way for them to earn revenue. I mean what a clever idea to fill the SERPs with ever changing info and letting the businesses (products), battle it out on the PPC side of things. But I can tell you they are going to lose a lot of users if they do as Google is not just an information engine. Twitter is a social site just like any other that we need to use in conjunction not against. MSN Messenger does exactly the same job for me but better, I talk to people I know in real time and can ask them anything I want. I do not think Twitter can ever overtake Google, but can be a useful tool to use if you have the time, which a lot of non tech people do not. I mean was MySpace not a Google killer? Was Digg Not? Wolfram Alpha, Cuil? Stumble? Twitter is a great real time news and information addition to Google; all this makes Google a better search engine.

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So I have been playing around with xtranormal.com and decided to do a blog post in their video format. Hope you understand it, basically it just explains how you can increase your brand by not just focusing on keyword targetted anchor links but rather obtaining brand domain anchor links.

I.E. The reason sites such as Toyota, Ford etc have seen a brand boost is because the majority of their links if not all of them link back with their brand domain name. So as an example if I registered djsdjsndjsndj.com, youwould look at getting anchor links for djsdjsndjsndj to increase your brand rating.

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