We all know that SEO is essential if you are considering launching your business online, and this is why SEO is becoming one of the most powerful mediums of advertising.

Without SEO in this current day and age your website is bound to fail. This is exactly what companies around the world are coming to realise as they seek to optimise their sites. But I have noticed that a lot of firms are concentrating so much on their SEO that they are forgetting about another of the most important business aspects which is great customer service.

What happens is that businesses aim for a target in terms of SERP’s, and when the in house SEO’s or SEO agencies deliver, the businesses are unable to cope with the sheer volume of enquiries, which will infact end up hurting your reputation a huge amount.

Personally I have experienced businesses that have great rankings and get a huge amount of traffic and enquiries but are the unable to cope with it all. These businesses leave you holding on the phone for hours upon hours and the worst thing is that the calls are not even freephone, so you end up having a huge phone bill at the end of it.

What I am basically trying to say is that companies should invest in both SEO and customer service at an equal level, because without customer service no matter how many enquiries you get, people will end up leaving simply because they are not satisfied.

Have you had any previous experiences with great ranking sites that fail to deliver on the customer service end of things?

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There seems to be a lot of activity occurring with Google lately, for the past few weeks I have seen organic listings being shuffled around constantly. A lot of people have enquired as to what seems to be happening, people have been noticing that the inner pages on their sites are no longer ranking like they used too.

It seems as though from my point of view that Google are devaluing the power of domain ranking. What I mean by this is that for so long sites that have had a powerful homepage have been also getting inner pages ranked for their keyterms without the individual page actually having any authority whatsoever.

An example of this is the Web 2.0 sites that a lot of people have been targeting such as Squidoo, Tumblr and Ezine, people having been creating pages on these powerful domains and have seen the pages get relatively high rankings. But it seems as though with Google’s latest update this could be a thing of the past as they now seem to be looking more at the individual strength of each and every page instead of the domain that the page it is on. Google have always stated they rank pages and not sites, but this has not been the case until now.

As we all know Google did bring in a new “Brand Ranking” factor which gives more authority towards brands, I feel this and the Mayinner update are going to work hand in hand, as sites such as Amazon are not going to feel the change, but smaller sites which have built up only their homepages as the power horse could now see a huge drop in inner page rankings.

Mind you this is just an observation, let me know if you have noticed anything similar?

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As taken from the SMX Site

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Ok Iwas looking to start a new personal project with car insurance affiliation, to my surprise car-insurance.co.uk was avaliable at Godaddy I went through and it let me check out… Hey there must be something wrong here as I then checked carinsurance.co.uk and again got that. Finally I searched for the big one Google.co.uk ad OMG it was avaliable so I snapped it up. Idont know if this is a problem that Godaddy are having with IE8 but I have three established domains that I have paid for, I hope I get a refund

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