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Search engines usually collect different information from users. They display some of the information to users while most of the information is not revealed to them. Still recently Yahoo displayed some of such interesting information to the users. This is known as Search category Commercialization Index by Yahoo. Yahoo uses various methods for this. They measure the number of searches made under a category. They usually calculate the number of searches that have been made since the creation of that particular category. Another method to do this is the calculation of the searches that have occurred during a particular period of time. Another metrics is the coverage under a particular category. The total number of advertisers in a category will also be useful information for Yahoo in making this index possible. The average click through rate for the different advertisers is also calculated for a category. The life time value of the searcher and the average price per click are also considered while making measurements. This is highly helpful when you want to give information to advertisers regarding the number of people interacting with ads. It also provides detailed information on which all categories of searches provide the best advertising opportunities. There is actual information sharing with the advertisers taking place here.

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Search engines are competing with each other to provide quality service to their customers. A latest concept under discussion in the search engine market is how to return images, videos and news related to a particular query for the customers. This is a best way of informing the users on the various concepts connected to a search word.

This has the greatest benefit that, the search result will have more pictures and less text. So the concepts will be illustrated more clearly to the people. Searchers can get more concepts which are connected to that particular query. Hence they will be able to make a selection easy over the others.  The search results will be narrower using this and hence users can focus on the particular concept connected to that keyword of query. The search engine experience will be more wonderful for the users using this concept.

The future search engines will return a result like this:

This is a universal search method and illustrated search will be smarter using this. Search engines are looking forward to implement this in the near future so that users will increase in number for their search engine.  Users are expected to get more benefit using the method.

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Search engines have a great importance in the life of people assisting them in various ways and areas. The latest trend is based on a patent from Yahoo. This will help people find out the best meals in an area.  

Search engine meal finder will accept the request from the users to find the meals. The search engine will return back with photographs of some food dishes. The metadata presented along with the dishes will have the description about the food. The taste and the composition of the food might be described in this metadata. Users can select the food which he liked based on this description.  

Based on the selection of the meal required by the user, supplementary information including other dishes that can be selected and updated picture of dishes will be given to the users. They will also analyze the dishes that are not involved in the selection of the particular user. This determines the preferences of the user in case of dishes. The process will link the user to various other websites including that of the restaurants and food markets. The search engine will index all pages which are closely connected to the particular dish selected by the user.

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When search engines grow and expand with technology, the search engine optimization techniques also grow. So any updated information from the field of SEO marketing has high relevance. It happens quite often that when you search for something, you received information that is not relevant. So people will have to refine their queries.  

So it is better if the search engines can expand a query based on the popularity ranking of the query. This system will be based on the behavior of the people while they use the search engines. users’ behavior in determining actions including clicking pages to get better results have a great role in this kind of popularity ranking for query expansion. Users also use different query refinement methods to get a suitable result for their query.  

Search engines can expand the query in a way that people will get interest in the new search engine result even if it is not directly related to the query words they used for searching. So when this kind of result is accepted by people, search engines can blend both of the queries in future. The acceptance for the blended result will be more from the part of the people. This will reduce the number of people leaving the search engines unsatisfied.

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Google and Digg have been on and off negotiations for the last few months, but it looks as though there has finally been a breakthrough as sources state that not only will Google be purchasing Digg in the next couple of weeks but that Microsoft will also drop its three year ad deal.

The question is though will Digg remain the same as it is now or will Google give it a total revamp maybe applying a no follow links to submissions which would not be so great for some peoples SEO efforts. We will see what the next few months hold in store.

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Right from the beginning of search engine optimization, you might have heard the relevance of anchor text in page ranking. Recently Yahoo obtained the patent that describes the relevance of this anchor text. The patent is relatively old and dates back to 2002, but it has some relevant information on using of anchor text. This patent describes the method adopted by search engines in using the anchor text for indexing.  

This clearly explains the information on how pages will be ranked by search engines for anchor texts which are not directly present in their content, but rather are present in the links which refer to these pages. The process used is a simple breaking up of the anchor text into tokens after they are collected from various pages pointing to the same page through links.  

Then these tokens are given weights which are evaluated and the page which has the highest threshold weight will be considered for indexing by the search engine. The weight calculation is done by some simple formulas which determine the frequency of the token in the anchor text of the link pointing to the page. This also determines the frequency of the token in the search engine index.

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Search engine optimization is the key element which draws traffic to any website hosted in internet. Hence it is mandatory that you should be clear about how to highlight and how to discard portions of your website to get redirection from search engines.  

When you put a page on the website, you must know how to ignore those parts which you don’t want an indexing from the search engine. This includes information which is not unique to the particular site including site navigation, notification of copyrights and site links.  

For this, you can include a no recall tag in the HTML. This is done by using a < div class = “robots=noindex”> tag around the pages such as advertisement. When search engine gets a word for query which is present in this tagged section, it will not recall it as a result for the query. At the same time, if the same word is present in any other section of the same page and is not included in the no-recall tag, the search engine will direct query result to it. The elements which have the no-recall tag will be considered for relevancy analysis and spam test by the search engine using its various evaluation methods.

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Microsoft has recently released a patent application which has creative suggestions and strong outlines to change the search interfaces over the internet. The traditional way of displaying information over the interface will take a kinking spin as it would pave the way for story board or story line sort of a result display. 

    This publication of Microsoft indeed is a matter of concern for the SEO sector, as researches have to be conducted whether this change would attribute to a rethinking of SEO strategies or SEO techniques to be adopted to yield better results. Considering the interest of stock marketer for example, he would love to see a better documented search result in the form of a story line with lines and sections portraying the data in a better way. Easier understanding and manipulation of data will be made possible. 

   The methodology going to be adopted is termed as “query line tracking”, which essentially manipulates the search queries. The search result will be pulled out in the conventional manner, but the before interfacing the result, a “tracking system” re models the pulled out data to form story lines or statistical pictures, depending on the search query forwarded by the end user. Anyways, SEO has got something to think about, when interfaces are heading for a sharp spin.

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When someone search for a particular topic in a giant search engine like Google, numerous search results are obtained depending on the SEO standards those results possess. The tips, techniques and tricks to yield better search engine results have been discussed over the years. Interestingly, what Google does in accomplishing the same has been under the covers till recently. This seems to be the hot topic of the year in SEO sector, when Google published the techniques they adopt in blending their mechanisms to produce search results. 

When a search is made by the end user, categorization of posts is made by the Google as per the well known traditional constraints of a typical SEO post. As we know, these typical constraints are the features a post should possess. These features can be termed as the scoring features of an article. Scoring features are pre calculated, which could be the “compulsory stuff” for an article, and some of the features are dynamically calculated, which depends on the search queries. 

 All these scores will be added or multiplied for further filtering. After sending the obtained result to another search engine like “news search engine”, some other calculations are made depending on other attributes like freshness or latest news quality.

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