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Archive for June, 2008

Of Hostel Search Engines and Google Workouts

If you thought there exists a search engine for every possible cause and reason, you thought wrong! TFTHostels.com is the web’s first exclusive hostel search portal. This search engine integrates the directories of every major hostel booking website, giving a one-stop solution to an online hostel-seeker for the first time ever and saving considerable time and money in the process. Services offered include:
Search the largest online directory of hostels anywhere in the world
Compare rates and specs, check availability and location
Check out reviews and recommendations
Zero in on the perfect choice and book your hostel online

This cool new search engine is in the beta stage and derives its horsepower from Travelers for Travelers. The service is currently free and does not charge additional fees to favor a certain hostel/booking service over another, according to the website. Marco Van De Kamp, the Head Honcho at TFTHostels, recommends combining his service’s capabilities with Twitter, Google Blog Search and Summize to get all the latest recommendations and reviews on the hostels that his service serves up.

And speaking of Google, it announced its Website Workout contest at the recently held SMX Seattle Conference. The idea behind the contest is to help four businesses to “pump up” their websites; to specifically generate more leads, sales or signups, whichever the case maybe. Enter the contest by answering a few simple questions on why exactly your website needs to be pumped up! The four chosen winners will benefit from the expertise of Google’s consultants who will put its Website Optimizer tool to work on identifying and testing the best combinations of page design, graphics layout and copy and other web page factors that will yield the best possible conversion rates for the site. Google is accepting entries through June 17, so get going!

Dizzed Video

We have launched dizzed.com, but as you know you cant just sit back and wait for people to come to your site you have to go and grab them. I present to you the first dizzed video gaining access to the public I hope you like it and dont forget to refer your friends to dizzed.com

Digg is no longer user generated!

The good old days are dead, what happened to you digg? The site that used to be user generated has fallen prey to the big guns and has fallen victim to there own success. Its a shame how we always see the same domains being made popular although the storys are so boring that my grandma would not even read! Just to entail how diggs algo has changed I would like to show you, or maybe they do not have an algo at all I believe they just have a few editors that will post.

Just take a look at this for one example:

http://digg.com/tech_news/Plurk_The_Near_Perfect_Lifestreaming_Experience_Has_Arrived

Over 200+ diggs and the story still did not go popular. Why because digg is a sham, the days are gone where the users got to promote which story they love no matter where the source was from. Now BBC, CNN, Techcrunch and all the other big guns have a slice of digg and noone else can get there foot in. Yes you heard it right here digg and other big user generated sites are abusing there members to bring in the fast cash they are taking advantage of the web 2.0 bubble and if they dont sort themselves out they will end up bursting it.

An update this story has now been classed as inaccurate apparently by users!! hmmm I wonder how that can be when it got so many diggs in the first few hours. Again work of editors not users they have no right its not adult, gambling or spam, with this many diggs it should have gone popular but theres no way they would let that happen

The link is here http://digg.com/tech_news/Digg_is_no_longer_user_generated

Defending one’s attained stature

Once when you have plunged into the ring powered with a solid process driven attitude and armed with SEO techniques rest assured you can shelf your worries about acquiring a true blue post. Are you however sure you can stand your ground withstanding the meandering spiders against the surmounting tirade at hand? Do not compromise with quality and relevance thus focusing on building a rock hard SEO defense rather than diluting matters by opting for quantity and volume.

Concentrating on a specific page with relevant, limited and high strung data can be sufficient to set your website aside from competition. Attaining a deserving position in SERPs by optimizing your website among rampant competition is difficult enough. However, consolidating it to rise even higher on the rung, changing course to adapt to the changing weather is even tougher.

Firstly aim for gaining the trust of the crawlers so that they spider your site at regular intervals. Taking a critical look at the quality and quantity of information of your website is a very essential process. The intertwining web pages hold the key to presenting a much sought after united front to the visiting onlookers. Build links carefully choosing the rhythm focusing on lesser number and higher rank. Incoming traffic is ensured resulting in higher hit counts when your pages find the wavelength of the browsers and hence they invest their most precious, time, by being with your website.

Google reforms shopping comparison by Merchant search

The most important positive impact of Google is its ever green dynamism and endless enthusiasm about offering some new experience to the users, keeping in synchronization with the ever cherished tradition that a rolling stone gathers no moss. We have seen Google to come out with various utilities like Webmaster Tools, Analytics, Local search, Google Map and perhaps the latest addition is Google Merchant Search.

Shopping has been gradually becoming popular to different segments of people and many shopping or service comparison websites have been already launched. The people become suspicious at times about their reliability, which leaves the door wide open for the entry of a renowned brand like Google. What the user gains? Google defines the newly launched Google Merchant search in three simple steps. In Step 1, you compare providers using refined search, step 2 You select and Google will connect them to you while in Step 3, Google allows the providers to call you as per your preference and convenience. Google assures about maintaining confidentiality of your personal or contact information. Moreover the entire service is free for the users.

Now let us try to analyze the situation. As Google has launched the service, most of the providers will pounce to enlist themselves in Google Merchant Search. Surely simple organic search will not be adequate for them any further and a lot of thrust will be showered upon for content, keyword etc to find a better rank even in this high profile SERP. If we try to delve into the market scenario, there have been continuous attempts to threat Google and it’s popularity. Perhaps such a silent launch of such a phenomenal concept can be justified by the cherished tradition of software vendors that even Google has launched only a Beta version as yet. We need to wait for a few more days to watch the original version and we may witness is another blast over the Internet.

Listing of your site on the 1st page of SERP is a must

The very common sense speaks that the listing of your website on the 1st page of SERP gets a distinct advantage over the others in brand promotion or direct/ indirect sales. The situation becomes even worse when we listen that the recent survey shows that 68% visitors hardly bother to visit the subsequent pages, when they perform any search activity. On the other hand, this has again become evident from ComScore research, a Global Internet Information Provider, that Google is ahead significantly from the search engines, as the preferred choice of the visitors.

This is also revealed that Google focuses much more on quality links than the others. The continuous passion for innovation has helped Google to forge ahead. The example of their constant endeavor towards providing improvising search experience to the users have always been found in several stages and the dynamism is even revealed from the fact that they have even changed the favicon off late. Please note that the phenomenal concept of localized search engine had been launched by Google, who had initiated the same with a geographic search box with the famous mapping features. However, as the scope of merger between Yahoo and MSN have become a dream by now, Google remains the indisputable leader today and it will certainly maintain its No.1 position for a considerable length of time to come.

Now, what should be the impact of the culminating effect of the facts provided above? Perhaps, it once again reinforces the need for the webmasters and website owners to optimize their websites keeping Google primarily in mind. The real life synergies show that the leader is always surrounded by several appeasers for his clout. So, other search engines have to pay homage to Google for their own survival and your Google orientation will earn the befitting honor from others when Google enhances your rank.

Evolving appropriate content with aids for blended searches

Google’s Universal Search and other search engines’ blended search prefers different kinds of content that is a combination of news, images, PDF documents and video. A screen shot or even an immaculately drawn diagram or flow chart speaks volumes to aid written passages for any specified topic. These accompanying aids changes the scenario prompting better optimization, changes the equation for SEO as different kinds of content turn up in a blended search by the browsers. An article on suppose ‘Affiliate marketing’ can accompany a flow chart showing relationship and transaction between the Brand Seller, Affiliate and Customer. A topic on ‘Tubers of a Potato’ can depict images and even an video to describe the look and feel of a tuber. Hence if content on your website is totally based on text your website could be alloted a lower position in in the search engine results pages leading to fewer visitors resulting in dwindling of hit count.

Google and the other search engines have begun displaying blended results containing more than mere text for the ensuing search terms provided by the net browsers.. You can still perform specific searches for videos, images and blogs, however Google’s universal Search lets you to find them in general results as well. Hence your SEO strategy needs to keep pace with these changes to adapt to the circumstances for accomplishing the desired results of seeing your website at the top of the heap for relevant search terms. These kinds of results can turn up for just about anything now. Hence a search term can spurn up a variety of information reaching out to us through various forms of media like image results, text based articles, a link to a YouTube video and some precise flow diagrams to get the point across.

What do we seek to learn from this change in Google’s Universal search? It is becoming impossible to get in text-based results into a good position on Google, but they are definitely going to be pushed down the order to accommodate more informative websites with a variety of aids to their credit. Even if you have worked hard towards your good position, you now need to spend many hours creating not only good content utilizing SEO techniques to optimize your web site but also be on your toes to flexibly adapt to changing trends to retain your indomitable position. So, mix it up and mix it well and having a different approach is the key to it.