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Archive for the ‘Socal Media Optimization’ Category

Is Stumbleupon top dog?

We have been doing alot of testing lately with stumbleupon - we feel out of most of the social sites stumble has the means to bring in the most targetted traffic on a long term basis. We all know about the digg effect but how long does that last it will probably bring you a heck of alot of traffic all in the space of a few hours - while this is good in some ways such as the backlinks we feel that the stuble effect is a much more pleasant one.

If anyone reading does not know what stumbleupon is, its basically a (well how shall we put it), ok as people say a social websites where its members download a toolbar and can stumble a page they can either click on like or dislike the more positive stumbles your site gets the more it will be featured in the tagged category thus bringing in more targetted traffic. Its abit like the old traffic exchange sites where you used to view people sites and earn credits the more credits you earned the more visitors you got.

The best thing about stumbleupon is the vast amount of backlinks that it creates, every review will be picked up by search engines especially Google almost immediatly increasing your link juice. We will write a full review of stumbleupon.com in the near future - but we’d just thought we would let you know its a very positive effect using this site

 Our quick top tips are be an active member this plays a big role in your campaign, also try to build up your friends base. To get you started a good website to use is stumblexchange, its a website where you can exchange stumbles with other users.

Keep stumbling

Search Engine Optimization Vs Social Media Optimization

Social Media OptimizationSites such as You-tube, Digg, Stumbleupon and Propeller have become a major marketing tool and is looking at becoming the next generation of online marketing.

Social Media Optimization (SMO) has the power to bring in large amounts of targetted niche traffic both very quickly and on a long term basis, unlike tradittional SEO which is more of a steady traffic load. Weighing out both SEO and SMO both have there positive effects and both go hand in hand, but as companies now are looking for quick turnaround times SMO is a great way to achieve that while slowly build up the position of the SERP ranking to also achieve the desired keyword positions in the major search engines. Here we will compare the benefits of both Search Engine Optimization and Social Media Optimization.

Benefits of Seo:

  1. Targetted Traffic
  2. Long term SERP’s Positions and traffic
  3. Cost Effective
  4. Authority Status
  5. Excellent Return on Investment

Benefits of SMO

  1. Heavy Traffic very quickly
  2. Advertising directly to prospective clients
  3. Great backlinks
  4. Word of mouth effectiveness SMO brings
  5. Share your content with video and audio

As you can see both have equal benefits, although some people believe SMO is better than SEO and vice versa  - we feel that both optmization methods cannot be compared to each other as if both done correctly will fit like a needle and thread. For example you submit a story to Digg, your story gets very popular beinging in floods of traffic in the short term, but it then has a knock on effect with webmasters and blogs linking back to that popular story thus giving a nice selection of natural backlinks which the search engines love.

SEO and SMO will be around for years to come and both will play there part in making a site successful so instead of compaing them we should join them to create one SEOMS.

Happy Optimizing