SEOTops

Once when you have plunged into the ring powered with a solid process driven attitude and armed with SEO techniques rest assured you can shelf your worries about acquiring a true blue post. Are you however sure you can stand your ground withstanding the meandering spiders against the surmounting tirade at hand? Do not compromise with quality and relevance thus focusing on building a rock hard SEO defense rather than diluting matters by opting for quantity and volume.

Concentrating on a specific page with relevant, limited and high strung data can be sufficient to set your website aside from competition. Attaining a deserving position in SERPs by optimizing your website among rampant competition is difficult enough. However, consolidating it to rise even higher on the rung, changing course to adapt to the changing weather is even tougher.

Firstly aim for gaining the trust of the crawlers so that they spider your site at regular intervals. Taking a critical look at the quality and quantity of information of your website is a very essential process. The intertwining web pages hold the key to presenting a much sought after united front to the visiting onlookers. Build links carefully choosing the rhythm focusing on lesser number and higher rank. Incoming traffic is ensured resulting in higher hit counts when your pages find the wavelength of the browsers and hence they invest their most precious, time, by being with your website.

When a Keyword enriched Title, META tag, highly targeted Content or even an incredible domain name fails to create a desired impact in SERP, people find out different off-site optimization techniques, email marketing is one such way, which can earn you a real filter willing visitors to your website to boost up your SERP, keeping along with the age old philosophy - one hit counts works as a positive vote.

Today’s SEO consultant leaves no stone unturned to get the email database, but the problem becomes authentication, SPAM filtration and prohibited email-ids. The trend of sending a newsletter is not new, but to optimize the newsletter to the hilt is the need of the hour. Mostly emails consist of information, which interests commners. Lets take an example, a free report of his website’s performance make him always inquisitive. A product survey or a free participation in a prize draw or even a phenomenal discount on renowned products/ brands mostly lure the visitor. Once the user reads an email, there should be a link, which will provoke them to click on and the landing page should be equally interesting, which ensures the retention. The
email should communicate several messages, which will attract them to click back.

As SPAM and authentication are highly inter-dependant, one has to take up the enormous potential of technology to accomplish both. An email subscriber can enter anything and everything to his heart’s content in the subscriber’s field. The preliminary checking is done by some common tactics like embedding of the symbol @ in the Id, but a reverse email, where the user has to click a link to conform, will save you from an ashen face. An unsubscribe link at the end of each email can save you from legal hassles. Programs will allow you to send the mass emailing by iteration methods, which is capable of escaping the red eyes of popular emails like hotmail, rediff, yahoo or gmail. To doubly ensure, you can request the user to check his spam/ junk folder in the welcome email, send immediately after the registration.

Emancipation from the cherished tradition of using newsletter or email, focus on earning an inbound traffic. The success lies on the ability of exciting the user’s taste or choice with the glittering email inlaid with efficient programming techniques, that can surely convert them to visitors of your website.

If you participate in the Twitter world you will know that having followers is the most important factor in communicating with other people and getting your brand name out.

You may be interested in Dancing or Music and may find a group of musicians you would like to get to speak to. Well as everyone knows the only way to do that is to manually follow people that interest you and hope they follow you back. It is quite a time consuming task to manually follow people so we have created a plugin for Mozilla Firefox that strictly sticks by twitters API so that the tool will not and cannot be used for spamming. The way this works is if you try to add a persons friends and they have around 30,000 friends the tool will NOT work as it is coded to only stick to twitters API of 200 Max.

Once the plugin has been downloaded and installed, you will notice in the bottom right hand corner of your browser a symbol stating “twitter grab”, this indicates that the plugin has been succesfully installed. You will then need to login to your account find the persons friends you would like to communicate with right click on there profile and there should be an option stating “Grab this Users Friends” hit that and the plugin should start working.

Twitter is great for marketing and getting word out about your hobby. This plugin is just a little tool to help that adhears with all twitters rules.

Please CLICK HERE TO DOWNLOAD THE PLUGIN

Please NOTE Production of this plugin has been Discontinued!

In an Internet savvy world, acronyms have taken the place of the written word in many cases. As a webmaster you understand the language of acronyms that many may not. But do you fully understand SEO, SEM and SMO and their effects on your Web site’s traffic? A successful webmaster knows and understands the importance of META tags in the header section of their Web site’s html. This area is where browsers and search engines look for the key words that are used to index and rank your Web site on search engines. Properly used META tags and keywords can mean the difference between effectively or poorly indexed Web sites.

SEO, or search engine optimization, is the utilization of precise keywords configured on your Web site in such a way that they will be easily found, read and indexed by search engines in a manner that will drive traffic to your Web site. The key words used in your META tag should be used appropriately in the text on your Web site. If you are unfamiliar with indexing and ranking, you may consider hiring a professional to write content for you. Individual pages of your Web site must target key words and phrases in order to be indexed and ranked properly.

SEM, or search engine marketing, includes researching, submitting and marketing the Web site to achieve maximum exposure and traffic. SEM usually includes banner ads, link building campaigns, affiliate programs and article marketing. Well-planned and well-placed banner ads will help draw attention to your Web site. Affiliate programs also can be very beneficial for all parties involved. Link building is the act of placing links to your Web site in strategic places on forums, blogs and other related Web sites.

SMO, or social media optimization, is a set of methods used for generating traffic through social and community Web sites. The utilization of social networking sites such as MySpace, YouTube, Yuwie and others could give you the edge you need. With hundreds of thousands of visitors per day to some social networking sites, your Web site could get a very large boost in traffic if properly optimized.

If your site is not performing as well as you had expected, maybe you need to work on your SEO, SEM or SMO. You may do the work yourself or hire professionals to do it for you.

SEO might be better achieved by someone who is familiar with HTML, PHP and writing content for Web sites. SEM could be the trickier. How many keywords should you have on your Web site? What would be considered SPAM? If you copy someone else’s work could you get in trouble for plagiarism or be penalized by search engines? Can you write appropriate content to draw traffic to your site? If you aren’t 100 percent sure you can provide what your Web site needs, it is highly recommended that you hire someone. Many small writing businesses and freelance professionals have emerged over the last few years. Hiring someone to write for you could be the best move you could make. Some writers and businesses will include search engine or article submission with their price. Shop around until you find the best deal to suit your needs.

SMO is the newest of optimization opportunities, but is quite possibly the best for burst traffic. As social networks take off, potential for free advertising soars along with it. Social networks have become a virtual necessity for webmasters around the Web. SMO is potentially the easiest form of marketing, simply because all that is required of you is to join a wide variety of friends’ lists and comment on friends’ blogs from time to time. The more active you are in the social networks, the more links there will be to your Web site. The more links you establish, the greater the potential for visitors to view your site and take advantage of your product or service.

If you haven’t heard the news yet you are well behind the pack! Google known for it’s catch phrase JUST GOOGLE IT has agreed to sell the company to yahoo for a whopping 200 Billion! That’s right folks 200 Billion Dollars!

It might come as a shock to a lot of people but the reality is yahoo already owned a stake in Google as they had given Google startup money. Google is now at the point where it has a huge market cap and has made owners Sergey Brin and Larry Page billionaires.

What will become of Google now that yahoo will take over ?

Well obviously Google will continue to run as is although a major restructuring is said to take place as yahoo plans to fire over 70% of the current staff who have not been able to control the spam that constantly fills the search engines and bring in full time black hat hackers as a major part of their workforce.

What will happen to the geniuses Sergey and Larry ?

Although no public statement has been released it is said that they plan to run a full time non profit company designed to help increase education in 3 world countries and improve the lives of millions around the world.

Seotops.com view on the whole matter- Well actually beautyinmd’s view on the whole matter is that yahoo has been around a lot longer than Google and is aware of the current market changes and past market changes needed to survive as a major company and Google was getting a little too drunk with power anyway so my only question today is- CAN I HAVE 10 MILLION PLEASE! - Because if yahoo has 200 billion to spend, maybe they can give me 10 million.

Stay tuned for more developments in this story as this could be a huge shift to the Internet community.

In my time doing SEO, I’ve come across many characters who believe they’ve got the basics of SEO down and one of the greatest advice these people hear is ANCHOR TEXT, put your link under anchor text to help you rank higher for those words in the search engines- that’s pretty basic info you think how could someone mess that up right? WRONG! Now I’ve had clients with keywords like handbags,shoes, purses and watches all in one link which begs the question- Does anyone actually search for that except you? Who in thier right mind goes to google and types in handbags, shoes,purses and watches and then heads over to the keyboard and presses ENTER- that’s right noone.

Basic lesson- This is a sentence- Handbags,purses, lipstick, bags,bentley, shoes and watches.
This is a keyword- Handbags or Gucci Handbags maybe even Brown Gucci Handbags you know words that actual living human beings search for not aliens.

Lesson of the day- Before you start link building please for your sake and mine do keyword research, find out what people are truly searching for before you waste 10,000 links with the anchor text,bags,shoes,purses,lipstick,hotdog,fries,bentley and watches.

Why is Keyword Research so important?
If your site is targeting the wrong keywords, your customers may never find you, resulting in lost income and meaningless rankings, How many people spend 2 months building great links for some words that noone actually searches for, they get to the top of the search engine and can’t understand why their traffic levels haven’t improved. With keyword tools so readily available, there should be no reason why anyone should be in competition crazy keywords but everyday people are fighting each other off to get to the top of some crazy keywords that only they would search for.

We have been doing alot of testing lately with stumbleupon - we feel out of most of the social sites stumble has the means to bring in the most targetted traffic on a long term basis. We all know about the digg effect but how long does that last it will probably bring you a heck of alot of traffic all in the space of a few hours - while this is good in some ways such as the backlinks we feel that the stuble effect is a much more pleasant one.

If anyone reading does not know what stumbleupon is, its basically a (well how shall we put it), ok as people say a social websites where its members download a toolbar and can stumble a page they can either click on like or dislike the more positive stumbles your site gets the more it will be featured in the tagged category thus bringing in more targetted traffic. Its abit like the old traffic exchange sites where you used to view people sites and earn credits the more credits you earned the more visitors you got.

The best thing about stumbleupon is the vast amount of backlinks that it creates, every review will be picked up by search engines especially Google almost immediatly increasing your link juice. We will write a full review of stumbleupon.com in the near future - but we’d just thought we would let you know its a very positive effect using this site

 Our quick top tips are be an active member this plays a big role in your campaign, also try to build up your friends base. To get you started a good website to use is stumblexchange, its a website where you can exchange stumbles with other users.

Keep stumbling