Let’s say you are about to set up a number of activities to make your website or blog get better results and higher rankings in the search engines. This means you want more people who search for similar topics sites or blogs get the links to your site in first place. If you do want that, you need to define keywords that:

   1. Clearly describe the purpose and content of your site
   2. Make your site show up as close to the top 10 results page as possible.

Obviously, search engine optimization is not all about the keywords but choosing them wrong can decline your entire search engine optimization strategy results, so it is better to do it the best possible way you can.

Your homepage.

Analyze it and write down the words and phrases that describe it precisely. Think thoroughly of two or three word phrases, because it’s virtually impossible to get a top position for single word keywords. Next step, would be analyzing the demand and supply for those keywords, and choose the ones with high demand and low supply.

You might want to check the demand for your selected keywords by using Overture’s Search Term Suggestion Tool:

Overture Keyword Tool  or

Free Keywords

It tells you if your selected keywords are popular, and provides you with other similar keywords that you may not have thought about, which may even be more relevant to your site.

Next time, we are going to talk about how to use this tool best and also how to get Google help you with search engine optimization for free.

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